1. (25points) Chapter 1 talks about “One-Way Interruption Marketing is Yesterday’sMessage.” What is meant by that? And, is Web marketing any different? How? Give an example or two.
From what I’ve read in thischapter, it means that the old rules of marketing or buying expensiveadvertising is not an important factor in the new generation, instead just gostraight to the point and educate what people should know about it. I wouldhave to agree with why the old rules of marketing should not exist now becauseI think it is a waste of time to interrupt a show especially on TV because youcan be doing something more important during the time of the commercial. Webmarketing is different from advertising because it has different ways toadvertise online and also it is less expensive. Advertising in person you haveto confront consumers while web marketing is an online based. For example,regular advertising is more expensive because you have to pay to put advertisingsigns versus web marketing you can use YouTube to advertise for free. 2. (25 points)What is “The Long Tail of Marketing?” Explain it briefly, and would something like the Long Tail be possible withoutEcommerce? Explain.
NOTE: You may want to read the Long Tailarticle posted on Blackboard. In my understanding of the Long Tailarticle, it explains how businesses can and will produce most of their future incomefrom a long tail of niche products. There are a couple concepts that Iunderstand about the long tail marketing. First, I see that online markets havea huge popular product that can outsell a fewer number of hit products whichallows competition with bestsellers.
Second when the products are available toeveryone the tail gets longer because everyone else can produce their owncontent. Lastly, everyone can now allocate their own content and make profit. Iwould say that the Long Tail can’t be possible without Ecommerce because mostof the products sold in long tail marketing are conducted electronically on theinternet. For example, like amazon, eBay, or other online stores those are allthrough the internet.
3. (25points) Chapter 3 is about “Reaching Your Buyers Directly.” How is that any different than” DirectMarketing” to consumers……. Like they doon infomercials or QVC? Give someexample of what the textbook author is talking about.Reaching yours directly is different fromdirect marketing to consumers because most businesses now are using onlinemedia to fulfill their buyers needs.
As the author for this book explains in thischapter that today marketers use web based media to deliver their information’sthrough websites, blogs, and e-books. Another famous concept that they use tointeract is through social media such as face book and twitter. I would have toagree to that because that is the most popular way they get my attention.
Unlike direct marketing to consumers like they do on infomercials or QVC it isrelied on expensive advertising and so much work before you can even get anattention. They spend a large amount of money on television advertising whenonline marketing or social media can cost them less. An example that the authortalks about in the book is a nonprofit organization called ZeroTrash theywanted to tackle the problem providing sufficient infrastructure for publictrash and recycling. The organization used Facebook and was a success to theirmovement.