Xiaomi sells portable chargers, also knownas Mi Power Bank, with different battery capacities ranging from 5000mAh to20000mAh and even has a 10000mAh Pro version. Some significant features of the 10000mAh Pro include the product beingmuch thinner than their 10000mAh model, the time saved to charge mobile devices(such as Android) and to charge the portable charger itself. The 10000mAh Proalso have high density batteries and has a two-way fast charging and it ispriced at $35.

Mi Power Bank is sold worldwide and is verywell known (and commonly bought) in Singapore. Some of the interestingpromotion strategy Xiao Mi used are:·     Creatinga premise that resonates with your target audience, where they offer high specsat low prices.·     Organizingfan festivals and local meetups, where they build rapport within the local communityand growing the fan base by encouraging fans to invite their friends along.·     Combiningforces with like-minded brands to build hype, where they found new avenues ofoutreach in strategic partnerships which exploit the combined clout of bothcompanies to generate word-of-mouth.


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