8.0 few centuries, people no longer have to

8.0 Impact of computer applications in communication

has always played a significant role in enabling the interconnection among
humans. With the acceleration of computer development in the last few
centuries, people no longer have to rely on the traditional modes of
communication such as postal mail and landline phones to communicate with each
other. Nowadays, we are able to attain information and conduct business in a
more efficient and productive manner owing to the development of computer-mediated
communications such as email, video chat and all sorts of social networking
sites, including Instagram, Facebook and Snapchat.

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8.1 Beneficial effect on business

The development of computer has remarkably
influenced commercial business in a few ways. Communication between colleagues
or business partners all over the world can now be done promptly due to
advancement of computer-mediated communications. For example, the invention of
video conferencing enables companies that have employers scattered around the
world to carry out an efficient discussion as well as meetings. Besides that,
business networking has become easier with the emergence of social media
specially designed for that purpose, such as LinkedIn. Apart from that,
companies can market their business online with the creation of a company
website. By means of this, buyers will have 24-hour access to all sorts of
information and price of desired product. Furthermore, the benefits of computer
applications on the company’s finance structure can be best elucidated by the
emergence of electronic commerce. The key advantage of an electronic commerce
over a traditional store is that it does not have to involve physical
establishment, staffing and distribution. As such, it is definitely less expensive
to retain such a storefront than a traditional store.


8.2 Reaching a broader audience

With the enhancement of people’s ability to
communicate with each other, the reach of their messages broaden as well. This
can be extremely crucial in politics and activism. As an illustration, photos
and videos recorded covertly can rapidly be spread online through websites such
as YouTube or Facebook; thus, making it more difficult for oppressive regimes
to take control. For example, during the Egyptian revolution of 2011, many
Egyptian activists used Facebook and Twitter as a channel for raising global
awareness on this issue. They posted videos and pictures portraying the latest
updates of revolution, such as a video of crowds escaping from tear gas and
police in Tahrir on Youtube. Subsequently, when the government banned
journalists from spreading the news around the world, protesters had utilized
the presence of social media to address the world while events were unfolding.


8.3 Privacy

via computers can help people to overcome geographical gaps, but doing so may
disclose a person’s privacy more than what he might want. Through a
face-to-face meeting or phone conversation, there is a relative guarantee that
details of the conversation will remain private. However, with email,
text-messaging and social media, there is a permanent record of what people do
and say. As a result, there is an underlying danger when it is possible for
third parties to access these online conversations. As users always engage in
these activities on public networks, they have left their personal information
out in the open and can easily be taken advantage by criminals. According to a
survey carried out by the Survey Shop, 78% of burglars reported that social
media sites such as Facebook, Twitter and Foursquare are beneficial tools for
them to target a specific property while 74% reported that Google Street View
had assisted burglars in home theft. Through social media sites, burglars are
able to analyse a person’s daily schedule and went the person will not be at
home. As such, social media-related crime had alarmingly increased up to 780%
in four years (2008-2012).