Abstract: ?The purpose of this study is to apply the theory of planned behaviour on intention to eat healthy food among malaysian.The total of participants are 104 malaysian who aged 17-36 years enlisted to take an interest in the examination. The study indicates that the attitudes is the strongest prediction of intention to eat healthy. It followed by the variable Perceived Behavioural Control and Subjective Norms. However, this examination maybe affected by social desirability bias because the result is not equal to the every single person in Malaysia.
Subjective norms was found that it has significant difference between itself and intention engage in healthy eating.Introduction:This research is to look at the energy of the theory of planned behaviour to foresee healthy eating intentions as well as behaviour. Obesity can affect people since childhood. (Montgomery and Chester 2007). According to Institute for Health and Evaluation (Murray, 2013), almost 30% of the world’s population – are either obese or overweight, as indicated by another, first-of-its kind examination of trend information from 188 countries around the world. The ascent in worldwide obesity rates throughout the most recent three decades has been significant and widespread, exhibiting a general public health epidemic in both the created and the creating world.
The cause that adding to people obesity incorporate increase in prestige of fast food and convenience food (such as McDonald’s, KFC, Pizza-hut), energy is imbalance between calories consumed and calories used, more often eating out of home (outside food more often unhealthy than the food cook ourselves), accessibility of snacks as well as soda drinks at all over the place etc. The common health consequences of overweight and obesity are increment chance by suffering cardiovascular maladies, diabetes, diseases, cannot focus when doing something due to tired, diminish in immunity and others. These outcome will influence people’s livelihood. According to the (Murray, 2013), we realize that obesity and overweight were evaluated to have caused 3.4 million deaths and a large portion of the deaths were from cardiovascular sickness. The examination shows that if left unchecked, the increase in obesity could result in the decreases in life expectancy in future.