Big Box gyms are at a low right now, with less and less people attending. There are many different types of health and fitness facilities on a rise. Crossfit gyms for example, which specialize in “aspects of gymnastics, weightlifting, running, rowing and more,” (What is crossfit) have been taking up the heat of customers. Even more so, boutique gyms are doing the same. “A boutique fitness studio is generally viewed as a small gym (800 – 3500 square feet) that focuses on group exercise and specializes in one or two fitness areas” (Boutique Gyms). The diversity and family like environment is the reason why they are in such a huge rise in attendance and overall performance output, in comparison to big box gyms, with thousands of square feet and a whole bunch of sitting machines.         There is more to fitness than just lifting weights and being able to run a speedy six minute mile. “Healthy living practices, combined with a program of physical fitness, will help reduce the risk of early life-ending diseases such as arteriosclerosis and other potentially fatal conditions of the cardiovascular system” (Fitness). The overall health of oneself if greatly important, but should not be tackled alone. Being able to participate in a fitness facility and at the same time remain healthy with good habits is quite difficult. People tend to always have a problem finding the balance. One may think getting a personal trainer may help, but is it the most cost efficient manner? Being too many different gyms, personal trainers can cost an average of a hundred dollars person or four to seven hundred dollars a moth even, which are split between four sessions. Personal trainers help people reach their goals with nutrition and certain exercises that focus on the persons overall goal. But the prices can be ridicules. So why not just join a place with a multitude of equipment and start working out like everyone else? “Different individuals participating in the same exercise may not experience the same results” (Physical Fitness.) Hoping on machine won’t get a person the same results as others because people are built differently with different nutrition, therefore they’d have to work differently to get the results they’d want.         Crossfit facilities took a big leap in the fitness industry. “CrossFit is sweeping the United States with its high-intensity mix of weight training, cardio and gymnastics” (DePersio, Greg). What so different about crossfit gyms a regular box gyms is that the crossfit gyms have its member going to the gyms repeatedly and constantly, as for those of the big box gym, barely anyone who has the membership goes. These gyms can be costly, costing, “a typical CrossFit membership… $150 per month” (DePersio, Greg). But the price is much worth its price and what it has to offer. Furthermore, “the membership rolls at traditional gyms are full of nonnative members, those who pay dues every month but rarely or never use the facilities, and these members subsidize the price for those who actually come.”  (DePersio, Greg). This is cost efficiency. Where many members are paying and attending what they are paying for, rather than sitting at home and doing nothing.  As for box gyms, the constantly have to worry about losing business when people leave. Only thing they have which can keep them secure are those yearly contracts. Gyms like crossfit don’t have to worry about that nearly as often. Since there are less people attending, the gyms get more of a comforting side to it which attract and keep their members. In crossfit gyms, a family like environment gets built with everyone there. As for big box gyms, there are so many people that it’s hard to make any type of relationship. This causes people to feel less inclined to actually even attend and rather leave a gym.In addition to crossfit gyms, boutique gyms also made big box gyms take a toll in the fitness industry. “Smaller gyms have been sprouting up and growing their market share in recent years” (Lin, Melissa). Why have they? Since boutique gyms are much smaller than the average industrial gyms, others may feel less intimidated to those who don’t know where to start or even what they’re doing (Polletta, M). Being human beings, we all have our own basic needs and one of those needs is “social interaction,” (Polletta, M) which can correlate with working out with others and having more motivation. This is taken in as group work, which in this case increases the likelihood of peoples overall output. “The rise of group fitness has definitely shifted the pattern of how people train,” says Alex Nicholl” (Gymflation). When things are more social, things tend to be more attractive like gyms. Best to have a trainer talking on the mic which makes a huge difference in the personal overall output, rather than sitting on a machine, on your phone, wasting time. “People are finding the social element of group classes a massive turn-on, as it means they can be inspired by friends or meet new people. When you have a trainer talking on the mic and sweating with other gym-goers, it makes a huge difference to the sense of occasion” (Gymflation). Thus, attracting more people to boutique gyms, rather than big box facilities.To get the best value to opening up a business wouldn’t be having a 50,000 square feet facility in the middle of nowhere so that people have to drive far for something not really worth their money. As recently argued, small sometimes may be better. As recently explained, the rise of smaller gyms would be the best and safest bet to opening up a business. With big box gyms, there would have to be a multitude of employees that’d have to be hired and much more legal contracts and permits that’d have to be approved, which also means more money to be spent. “A smaller gym will also be more manageable, compared with a big unit that requires more equipment and manpower,” (Lin, Melissa). Plus, “Employees can be a key factor for you losing money” (Managan, Austin). Since employees are the face of many companies, they would be the people to either bring in or send away potential customers. “Your smile is your logo, your personality is your business car, how you leave others feeling after an experience with an experience with you, becomes your trademark” (Managan, Austin). Therefore a great way to keep customers and everything in tact is, being your own employer. Since boutique gyms are so small, there’d only have to be one person running the gym. Simple, easy, and cost efficient. To have a family like vibe helps with business stability; having “architectural details that include soaring ceilings, hardwood floors and large windows that bring in abundant natural light,” (Donna M) help too.         To go forth upon making this business happen, it takes several steps.  This would require a business plan. The first part of the business plan would be the executive summary, which in this case would be made last (Gregory, Alyssa). The reason it goes last is due to the fact that “at least one important statement from each of the other sections in your business plan, while also including basic information about your business such as your business name and location, description of your business and its products and/or services, your management team and mission statement,” (Gregory, Alyssa) which can logically be acquired once all steps are complete. Then the second section would be the company description, which describes the location of the company, how big it is, and its accomplishments. Followed by that would be the service plan which is “The products or services section of your business plan should clearly describe what products and/or services you’re selling with emphasis on the value you’re providing to your customers or clients.” (Gregory, Alyssa) The fourth would be the Market Analysis: “The market analysis section of your business plan comes after the products and services section and should provide a detailed overview of the industry you intend to sell your product or service in, including statistics to support your claims” (Gregory, Alyssa). Then would be the outline where pricing and marketing come into place. The sixth would be the Management Summary which “describes how your business is structured, introduces who is involved, outlines external resources and explains how the business is managed.” (Gregory, Alyssa) Then the Financial Analysis is right after; how much payments will be in an estimated time and expenses to operate the on going business. Surely last but not last would be the supporting information with visuals, like graphs and numbers one can see.         As for the experiment project, I went around to many big box gyms like 24 Hour Fitness, Crunch Fitness, Planet Fitness, UFC, and Fitness Evolution. In every gym, all I would see re people on their phones and people not really intact with what they are doing. Except for those who have been in the fitness cycle for years as one could tell by simply looking. All these gyms lacked one key concept, and it was motivation and dedication. Like nobody really cared and to me that’s just a waste of time. What it was lacking was a more closed environment with more interaction. In contrast to these big gyms, I also hopped around boutique gyms and crossfit gyms around the area, and I couldn’t find a single person who was unhappy with where they were at. Just what they needed and the price was well enough for them to pay. Many used to go to big box gyms until they discovered these unique smaller gyms.  


I'm Katy!

Would you like to get a custom essay? How about receiving a customized one?

Check it out