The campaign is running repeatedly, rather coming up innovative
The markets in which companies operate are highly dynamic innature. There is constant evolution in products, introduction of newtechnology, government rules, regulatory framework, consumer taste andpreference. Between all these companies have to devise marketing communicationand branding programs, which look forward to maintaining consumer based brandequity. For example, consumer promotion activity like providing 20% extra forthe said product will not create the same response but may raise expectationsof 20% during the normal purchase also. Companies have to balance brandmanagement that they are able to understand the future preference of consumer.This calls for companies to be pro-active and thinking standing on their […]