Introduction production, marketing, and distribution. Almarai has grown

IntroductionNames of Individual IN this groupSince its foundation in1977, ALMARAI is one of the largest producers of dairy products, which is notonly fulfilling the market requirements of Saudi Arabia But whole Middle East.The product ranges from dairy, Juice, Bakery, Poultry, Infant nutrition and IDJ,among all these products the dairy business has 80% share, for which thecompany is famous. Almarai constantly seeks to provide its consumers withhigh-quality products; to implement the highest industry standards in everyaspect of its operations; and to enhance the brand by building a very advancedinfrastructure for production, marketing, and distribution. Almarai has grownthrough carefully planned investment to […]

Laddering Assignment

Laddering Assignment Name: Student ID: Name: Instructor: Course: Date: Laddering Assignment The features, benefits and valued end state greatly affect a consumer’s decision in purchasing a product (Hoyer, 21). In order to understand these determinants in the decision making process, the laddering strategy of interviewing will be used to establish the relationships between features, benefits/consequences and the valued end states arising from the consumer’s decision regarding a particular product. Interviewer: What influenced you into purchasing this particular beverage? Consumer: Well, much of the motivation or influence in purchasing Pepsi was due to the thirst that I felt at that particular […]

Branding The concept of branding seems to be

Branding requires extensive efforts of the marketing department, and it has become one of the essential functions of marketing departments (Viardot, 2017). The concept of branding originates from a business-to-consumer (B2C) setting, but it has received more attention in business-to-business (B2B) environments during the last decades (Leek & Christodoulides, 2011). Branding has been explained as the functional and emotional values connected to a brand, including thoughts and perceptions of that specific brand (Leek & Christodoulides, 2011; Veloutsou & Taylor, 2012). It is not about advertising or selling, it is about making something valuable and meaningful (Kotler & Pfoertsch, 2007) and […]

methods , as cited in Klapper, pp 356

methods and techniques, such as in-depth interviews. Moreover, using thecase study NBRO (Nike related running community) as a methodology, focuses theparticipants’ sensations – inner thoughts, experiences, and opinions (Ahmed, 2008). The Epistemologicalstance used in the Kornum et al (2017) study on brand identity, is constructionism.Constructionism defined as “the view that all knowledge and therefore allmeaningful reality as such is contingent upon human practices, being constructedin and out of interaction between human beings and their world and developed and transmitted within an essentially social context”(Crotty 1998 , as cited in Klapper, pp 356 (2011). While, the ontology in the first theoreticalperspective […]

feel One very interesting paradigm relevant to today’s

feel the current educational system is obsolete. It lays farmore emphasis on imparting knowledge than wisdom. The current system workedvery well in the olden days because of the informational asymmetry, where onlyfew people had access to the knowledge base humanity had amassed. At thecurrent times with the proliferation of internet, most of the populationhas access to internet and can seek information. This doesn’t mean that schoolslose its relevance in today’s setting, but they have to evolve to remainrelevant. One very interesting paradigm relevant to today’s scenario is flipped classroommodel. In flip teaching, the student first studies the topic by himself,typically […]

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