Ikea ‘About $5’ (KOBAYASHI, SHOKO.) Consequently, 9 is kind
Ikea furniture marketing mix (product, price, place, promotion)1. PriceThe price is the amount that a customer is willing to pay for the product. The price of a product is obviously a significant factor of the sales complete. IKEA group is a values-driven company. The main reasons why IKEA became successful are because they take advantage of price adjustment strategy, especially in consumer’s psychological pricing, referent pricing and price discount (promotional pricing ). The first strategy is psychological prices ending in 99 only. In Sweden as well as in Australia, IKEA sets their product with price ending in 99 only, such as $3.99 or $9. 99 and this price strategy is successful and became […]