Category: International Marketing

Ikea furniture marketing mix (product, price, place, promotion)1. PriceThe price is the amount that a customer is willing to pay for the product. The price of a product is obviously a significant factor of the sales complete. IKEA group is a values-driven company. The main reasons why IKEA became successful are because they take advantage of price adjustment strategy, especially in consumer’s psychological pricing, referent pricing and price discount (promotional pricing ). The first strategy is psychological prices ending in 99 only. In Sweden as well as in Australia, IKEA sets their product with price ending in 99 only, such as $3.99 or $9. 99 and this price strategy is successful and became […]

Summary According to Hoeks (2014) where this video isuploaded from, the speaker Valerie Hoeks is presenting on understandingcultural differences when doing global business. The video main pointsspecifically focused on the speaker’s personal and business experiences whilebeing in China. As such, as a European, the speaker was able to show thelisteners differences in doing business in China, Asia versus doing business inWestern countries, particularly in Europe. The video pointed out threemain cultural points to be made aware when dealing with Chinese and especiallyfor business. ·        “Guanxi” (??)- the importance of warm,long lasting relations of mutual trust based on Confucianism, with a thinkingof “Reciprocal […]

InternationalEmerging ThemesUnit 1 DiscussionJack Cullinane As outlined to us in the discussion question, it isestimated that nine groups of urban consumers (especially the below mentionedthree) will generate nearly 75% of urban consumption growth from 2015 to 2030. These three groups are:1.      Retiring and Elderly in developed countries(Western Europe, North East Asia)2.      China’s working age population (expanding to 20%by 2030)3.      North America’s working age population (becomingmore ethnically diverse) Group 1: Known as the Baby Boomers, this cohort of consumers has alarge disposable income due to their “low-cost mortgage schemes, income andinexpensive healthcare plans” (ULAW).As a generation of people that are now in their 70’s, more than […]

essay:Important Characteristics of Marketing?essay,SWOT() Some of the most important characteristics of marketing are as follows:1. Organization-wide Function:Marketing is not a function of marketing department alone. Every department and individual contributes sufficiently towards marketing. The production department has to see that products do not falter after sale. The receptionist, the first point of contact, is the image bearer.The account department must see that the invoice is customer-friendly. Management guru Peter F. Drucker very rightly claimed that marketing “is so basic, it cannot be considered a separate function…. It is the whole business seen from the point of view of its final […]

Crisis Management Cases Coca-Cola, Belgium Issue: On 14 June 1999, in a move that was to cost more than $200 million in expense and lost profits and cause damage to he brand image of the trade-marked products of The Coca-Cola Company (CCC), the Belgian Health Ministry ordered that Coca-Cola trademarked products be withdrawn from the Belgian market and warned Belgians not to drink any Coca-Cola trade-marked products they had in their homes.Later, France, Luxembourg and The Netherlands also banned or restricted the sale of Coca-Cola products. Reasons for recall of the products were two unrelated matters. 1. Some consumers complained […]

“Ethnocentrism and country of origin effects among foreigner consumer” Brief Background Introduction A few years ago, most domestic company were considered self-contained and didn’t have to worry about competitors from other country. However, the growing globalization of markets is bringing new competitors from all over the world, exposing consumers to a wider range of foreign products and broadening their choices. In consequence, products’ country-of-origin was added as a new variable for determining the quality of products.We conduct this research to determine Ethnocentric and Non-Ethnocentric purchase intention and what are the criteria that effect purchase intention of both Ethnocentric and Non-Ethnocentric […]

The growth of technology has given rise to many new things that help or effect or daily lives in one way or another. While newer gadgets and devices have dramatically helped change how we connect with each other on a global scale, nothing has had more of an impact on globalization than social media in the last 10 years. Social media is redefining the global landscape. It affects how we communicate with family, friends and complete strangers; how we keep up-to-date with the latest news; and how businesses and brands now operate (Onwuanibe, 2015). Thanks to social media a simple […]