A white creamy heart over the coffees! He

A lovely college-going girl, (dressed in a casual t shirt and jeans) is walking hand-in-hand with her tall boyfriend in amall. She is saying, ” My dear, Our love is going to be two years old in three days! Feels like yesterday,..haha.. Can’t believe it’s almost been two years already!” And just then when she looks at him, she catches him not listening to her, but looking at anothergirl! She gets angry and upset, and immediately withdraws her hand swiftly and walks into a café. Sits at a table. Her boyfriend sees her going away and instantly realizes what went wrong! He quickly follows her and pulls a chair and sits at her table, facing her. He starts convincing […]

Understand their customers. Marketing manager of every company

Understand how marketing environments are affecting the business. Marketing environments are the factors and forces that influence a company’s capability to have a successful business with the target customers. McDonald’s Company can be affected by some marketing environments in the businesses such as technological, competitive, economic, global and sociocultural factors. i)                   Technological Factors Technological innovations are influencing each aspect of the social and business environment whether in marketing, promoting, sales or service for clients can boost the product’s performance. Therefore, McDonald’s concern and assure the suitable use of technology for accomplish the organisational goals and competitive advantage (Baldwin,2013 n.p.). Technology […]

Apparently, These all are not imperative when using

Apparently, businesses that thrive today are the ones that figure the benefits of internet marketing. They understand the necessity of unitizing internet marketing when it comes to enhancing marketing campaign’ reach, client base, lead generations and conversion rates. Now that the attention of entire world is focused around the web, internet marketing has rapidly developed its significance more than ever. If you are amongst the businessmen who think internet marketing is not a big thing, you better think again. Internet marketing is the medium that can help expand businesses and procure great profits. Without further ado, below are the benefits […]

Why with a plan that will have features

Why You Need To Select the Best Cheap Web Hosting Company to Propel Business Growth The task of selecting the best web hosting company can prove daunting to many task owners especially when they are new in the world of marketing. When you are new in the web hosting market, you might lack knowledge about the hosting market as much as you might not identify the hosting that suits your business. When you make a wrong choice when determining a web hosting company, it will be a costly mistake which might see you spend a lot of cash. When you need to […]


STRAWBERRY: Strawberry is a non-climacteric fruit that usually takes up to 30 days to achieve full size and maturity. This time is highly dependent on light, temperature, soil composition, and other conditions of cultivation. Strawberries are no exception to this rule; in addition to antioxidants, they have many other nutrients, vitamins, and minerals that contribute to overall health. These include folate, potassium, manganese, dietary fibre, and magnesium. It is also extremely high in vitamin C. Kingdom: Plantae (unranked): Angiosperms Order: Rosales Family: Rosaceae Subfamily: Rosoideae Genus: Fragaria Species: ananassa   The garden strawberry was first bred in Brittany, France, in the […]

“At by altering other marketing-mix elements such as

  “At some point of time, the rate of sales growth will slow down, and the product will come into a stage of respective maturity. As compared to the previous stages, this stage proceeds longer and causes lot of challenges. Most products are in the maturity stage of the life cycle, and most marketing managers cope with the problem of marketing the mature product. Three strategies for the maturity stage are market modification, product modification, and marketing-mix modification. Ø  “Market Modification: – The market for the mature brand/product can be increased by increasing the number of users of brand. This […]

1. communications, car-sharing memberships can be targeted for

1.      Sometimes, when the consumer does not know how to behave, they copy other people who act as a source of information for them. When consumers are not sure of their own ability to know what to do, they will look to others to tell them. This is the Informational influence.  However, when people aspire to be like some groups or individuals to help them enhance their self-identity/concept, it’s called Utilitarian influence. It is the compliance of the consumer with perceived expectations of others. Whereas ways in which a consumer incorporates a group’s values and joins groups in order to express […]

An emotional content. A fear appeal in advertising

An appeal is the reason to which an advertisement is directed and the purpose is to move the audience toward a goal set by the advertiser. However, the use of fear appeals in advertising is not well accepted and can give bad views, unexpected results or have unintended negative effects on people. Moreover, types of marketing communications such as the marketing of products, services and social causes. Mostly, fear appeals commonly used in these type of marketing communications. That is, advertisers invoke fear by identifying the negative results of not using the product or the negative results of engaging in unsafe behaviour.  However, fear appeals are effective in […]

L’acceptabilité de tout type de communication. Il est

L’acceptabilité de la part des clients : Dans l’ère du savoir-faire, les informations disponibles en ligne sont largement acceptées par les clients par rapport aux informations physiquement disponibles. Donc, pour le client l’espace virtuel lui convient parfaitement parce qu’il est riche des informations recherchées qui sont simplement accessibles par les utilisateurs. L’utilisation de contenu numérique sponsorisé ou gratuit vous permet de communiquer avec les consommateurs beaucoup plus efficacement que les panneaux d’affichage, le publipostage ou les campagnes de relations publiques. La force de votre présence en ligne désormais directement liée au succès de votre entreprise. Un public plus large : La couverture […]

On research will mention the various platform which

On one hand digital marketing has prioritized to have consumers connect with companies as they reach their target markets. The companies have built strategies on how they can be sustainable (regarding millennials) in its operations while on the other hand, they have discovered that millennials are the driving force behind user generated content which has turned to be a big influence on purchase decisions, engagement with companies on advertising their products online and mostly online shopping. Companies are targeting millennial generation as they are the largest market for their products and services to be purchased and consumed. With the increase […]

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