This chapter captures the procedure and
methodology used to undertake the study. It is presented under the following
sub-headings research design, population, sample and sampling procedure,
instrument for data collection, validation of instrument, reliability of
instrument, procedure for data collection, method of data analysis.
3.1 RESEARCH DESIGN
The research design for the study would be
a case study research design. This design would be adopted because it is the
most appropriate for the study. In this study the researcher intends to study
the corporate communication strategies adopted by Dana airlines in the
aftermath of the June 2012 crash. The study will also adopt a qualitative
research design; it will use interviews and review of secondary data. Findings
made from the study can only be spoken for, for Dana airlines; however
companies may want to use it as a reference point when developing their own
corporate communication strategies.
3.2 POPULATION OF STUDY
The sampling technique utilized for the
study would be purposive sampling technique. In this type of technique the
research chose the sample for a particular reason. Random sampling would not be
used; the researcher chose the sample because the researcher had a unique or
certain reason why that sample was selected for the study. In this study the
researcher will purposively select all the staff of Dana airline, management
staff of Dana airlines, customers, employees in government agencies and
Parastatal such as FAAN (federal airport authority Nigeria and NCAA (Nigerian
civil aviation authority), Nigerian airspace management authority. And staff of
civil society groups such as members of Nigeria labour congress.
3.4 INSTRUMENT FOR DATA COLLECTION
for data collection will include audio recording device, secondary data such as
articles they wrote, publications, reviews and reports, commentaries and
3.5 VALIDITY AND RELIABILITY OF THE
The interview guide would be given to the
researcher’s supervisor to evaluate the validity. Items not suitable as
commented by the supervisor would be removed or modified.
3.6 PROCEDURE FOR DATA COLLECTION
The researcher would write to Dana airline
and their stakeholders’ months before the actual take off of the study,
intimating them of the nature of my study and imploring their cooperation to be
a part of the study.
3.7 METHOD OF DATA ANALYSIS
Data collected would be analyzed using content
analysis. This is a form of analysis used to analyze contents gotten from audio
transcriptions, interviews, articles, focus group discussions and secondary
data in word format. The analysis will be done with a view to answer the
research questions of the study raised by the study.