CHAPTER THREERESEARCH METHODOLOGY 3.0 INTRODUCTIONThis chapter captures the procedure andmethodology used to undertake the study. It is presented under the followingsub-headings research design, population, sample and sampling procedure,instrument for data collection, validation of instrument, reliability ofinstrument, procedure for data collection, method of data analysis. 3.1 RESEARCH DESIGNThe research design for the study would bea case study research design. This design would be adopted because it is themost appropriate for the study.
In this study the researcher intends to studythe corporate communication strategies adopted by Dana airlines in theaftermath of the June 2012 crash. The study will also adopt a qualitativeresearch design; it will use interviews and review of secondary data. Findingsmade from the study can only be spoken for, for Dana airlines; howevercompanies may want to use it as a reference point when developing their owncorporate communication strategies.
3.2 POPULATION OF STUDY150 1.3 SAMPLESIZE301.4 SAMPLINGTECHNIQUEThe sampling technique utilized for thestudy would be purposive sampling technique.
In this type of technique theresearch chose the sample for a particular reason. Random sampling would not beused; the researcher chose the sample because the researcher had a unique orcertain reason why that sample was selected for the study. In this study theresearcher will purposively select all the staff of Dana airline, managementstaff of Dana airlines, customers, employees in government agencies andParastatal such as FAAN (federal airport authority Nigeria and NCAA (Nigeriancivil aviation authority), Nigerian airspace management authority. And staff ofcivil society groups such as members of Nigeria labour congress. 3.
4 INSTRUMENT FOR DATA COLLECTIONInstrumentfor data collection will include audio recording device, secondary data such asarticles they wrote, publications, reviews and reports, commentaries andinterview guide. 3.5 VALIDITY AND RELIABILITY OF THEINSTRUMENTThe interview guide would be given to theresearcher’s supervisor to evaluate the validity. Items not suitable ascommented by the supervisor would be removed or modified. 3.6 PROCEDURE FOR DATA COLLECTIONThe researcher would write to Dana airlineand their stakeholders’ months before the actual take off of the study,intimating them of the nature of my study and imploring their cooperation to bea part of the study. 3.
7 METHOD OF DATA ANALYSISData collected would be analyzed using contentanalysis. This is a form of analysis used to analyze contents gotten from audiotranscriptions, interviews, articles, focus group discussions and secondarydata in word format. The analysis will be done with a view to answer theresearch questions of the study raised by the study.