Choosing Your Niche So you know what affiliate marketing is and how it works in principle, but the question remains, what are you going to sell? Choosing this is the single most important decision you will have to make which will dictate the course of all the decisions you will be making going further. The particular direction in which you intend to take your online business is called a Niche, and there are many factors to consider when choosing your niche. Looking at the basics, you will want to choose a niche, if possible, for which you already have a certain affinity. Although this is not always necessary, this is a good place to start. Furthermore, you will want to choose one where the competition is not so fierce, but yet, one that people are actually interested in. Finally, you will want your niche to be fairly valuable if possible, as certain niches tend to attract more customers with deep pockets willing to purchase, while others often attract recreational Internet users who are just browsing and do not intend to use the Internet to buy products. When it comes to finding a niche with low competition and reasonable value in 2016, be prepared to be met with a challenge. The reason for this is the fact that so many people have gone into affiliate marketing looking for an easy way to make some money, and many of them have made a success from their affiliate businesses. This is why most good value niches are already well covered and the competition is strong within them. Beating the competition in a highly competitive niche may require lots of time, money, and effort. All of which a beginner affiliate may not have in abundance. Looking into smaller niches that are less covered may be the right idea for you when looking to start up an affiliate business. There are new things hitting the market every day and finding a niche where affiliates have not yet completely overflowed the market will often give you great results. You will be able to rank higher on Google with your posts, reach customers before other affiliates have reached them, and generally start making money sooner rather than later. This is the final goal after all. There is nothing wrong with starting in a small niche and expanding into a bigger one once your business grows and your websites start making you passive income, or you make enough money to reinvest. Once there is more money in play, you may want to try and take on some of the bigger players in some of the more covered niches with the intent to try and overtake them and make yourself a big player in a big industry. Naturally, ranking well for certain types of products which are searched by millions will make you more money than ranking well for a specialized product only a handful of people need, but it will also be much more difficult to achieve that ranking. Ultimately, choosing a niche will come down to research. You will want to research the Internet well, by looking at various niches starting with the ones you already have an affinity for. If you are an expert in a certain field, you may want to choose that niche despite a strong competition as there may be much you stand to bring to the niche. Otherwise, simply try to find a niche that has a relatively high value, a relatively low competition, and where you believe you will be able to make a breakthrough into the market in a reasonable fashion. The last thing to remember with choosing the niche for your affiliate business is not to be discouraged if you fail the first time. You may need time to stumble upon the niche that fits your talents and is possible to make money from. So, don’t be afraid of failure, just keep moving forward and remember that success is not achieved overnight. Affiliate marketing is certainly a business where a lot of money stands to be made and becoming an expert in it will pay off greatly with time.