Data Gathering is anintegral part of any type of research study; inaccurate data collection canaffect the outcomes of a study and ultimately lead to invalid results, datacollection can be divided into two types – primary and secondary (Kothari, 2004).The primarydata are those which are collected specifically for the research project beingundertaking, and thus happen to be original in character. The secondarydata, on the other hand, are those which have already been collected by someonefor some other purpose and can be further analysed to provide additional or differentknowledge, interpretations and conclusions (Saunders, Lewis, & Thorn hill, 2012). The methods ofcollecting primary and secondary data differ since primary data are to beoriginally collected, while in case of secondary data the nature of datacollection work is merely that of compilation (Kothari, 2004).
Primary data collection methods can be dividedinto two groups: quantitative and qualitative. The quantitative datacollection methods are based on numerical data or data that have been quantified (Saunders, Lewis, & Thorn hill, 2012), such as questionnaireswith closed-ended questions, and methods of correlation and regression, mean,mode and median and others (John Dudovskiy,2016). In addition, the qualitative data, on the other hand, arenon-numerical data or data that not have been quantified, such as interviews,questionnaires with open-ended questions. The choices of a data collectionmethod depend upon research aim, objectives, time factor, resources and more.
Accordingly, theresearcher has decided to use both methods of data collection for this project,questionnaires instrument as a primary source of data, whereas other documentationas a secondary source of data. The questionnaires are semi-structured and compriseclosed-ended questions, the questionnaires are a set of questions adopted bythe researcher in order to help to determine the relationship between theindependent variables and the effect they have in motivating employees ofstudied department of GECOL. The Questionnaire is arranged into four parts asfollows; Part I: General instructions to participants tounderstand how to answer. Part II:Demographic data about participants including their gender, age, experience …etc. Part III: Questions to A, B, and C measuring thepreferences of participants to the various sorts of the non-financialincentives (social, job related, and tangible non-financial incentives).Part IV: Questions D,E, and F investigating thecurrent motivations system of the studied department of GECOL, itseffectiveness and attitudes of employees towards it. Allquestions are designed to be’closed-ended’ type in the form of (5) pointsLikert-style rating (‘strongly disagree’, ‘disagree’, ‘neutral’, ‘agree’ and’strongly agree’).
with a number (1) is the least important and number (5) ismost important. A Likert-style rating was chosen because it enables the participantto state his level of agreement with the given statements (Black, 2005).All questions includedin the questionnaire are going to be as short and simple as possible,articulated to bear one meaning to all respondents, the questionnaire must containstraightforward directions for the respondents so, that they may not havedifficulty in answering the questions (Kothari, 2004).Furthermore, the questionnaire is to be designed in English (Kothari, 2004). The accompanied Arabic translatedcopy was referred to a professional interpreter to make sure both documentspresent the same meaning and the quality of content, questionnaires aredistributed directly to every participant and collected in person by the re searcherat company main offices in Tripoli.
Besides in order to retrieves a higher numbersof questionnaires, Researcher followed up the following useful recommendations:· Well organizedface-to-face individual or group meetings instructing participants how tounderstand questions and how to make correct answers. Bearing in mind not to interfereto the way the participants think, and avoid influencing them in any way.· Researcher announcinghis phone to answer participants for any clarifications any time.· Supervising the well-organizeddistribution and gathering of filled-out questionnaires (Saunders, Lewis, & Thorn hill, 2012, p260)At the same time a written Permission fromGECOL authority regarding questionnaire distribution and other researcheractivities is obtained.