Data published by eMarketer estimates that connected household device penetration will be 13.8% of the US population in 2018 — up considerably from an estimated 4.8% and 10.9% in 2016 and 2017, respectively. eMarketer estimates that roughly 24.5 million connected speakers will ship in 2017.However, many consumers are uncertain about the security of using smart home devices.
As security standards increase with makers of smart home devices, consumers, especially consumers under the age of 44 who are accustomed to using smart devices, will feel confidence rising that security will not be an issue. Voice Command is the Future of Smart Home DevicesConnected speakers throughout the home are one of the key elements of successful smart home devices. Already 20% of Google searches on mobile are done via voice search.
Of smart home device owners, 16% report using their device multiple times per day, 26% report daily use, and 39% use it at least multiple times per week (eMarketer).As connected speakers help the consumer in purchasing products directly and with ease, consumers will feel more confident in also re-ordering products directly through voice-activation. As connected speakers and voice interfaces become more sophisticated, the way that consumers interact with these devices will change the way that shopping online for home products.Chatbots Can Boost Customer Service and are the Future of Customer InteractionChatbots within your company create a more comfortable customer service experience for consumers. When consumers need customer service, they are no longer willing to dial a phone number, wait on hold and speak to a live agent. Chatbots interact over several social media platforms and can create instant access to customer service inquiries.
Chatbots are not considered a trend and by implementing chatbots, brands are revolutionizing ways to stay in touch quicker and more efficiently with their customers. Chatbots are growing in the e-commerce sector and can become a virtual personal shopping assistant. Chatbots can learn a consumers style and need for products and suggest that product. And this technology is growing and advancing.Adding a chatbot to your brand can help you stand out in the consumer world.
As chatbot technology grows and matures, more and more consumers will be relying on chatbot technology for a smooth and personalized online shopping experience. ConclusionAs advances in artificial intelligence (AI) grows, consumers will be relying on smart home devices and chatbots to make crucial online purchasing decisions. Mobile devices are increasingly used for online purchases and should be implemented into brand awareness. Chatbots are revolutionizing the way that consumers use personalized purchasing decisions and customer service and should be used across all social messaging platforms.