Designing and developing process while working on awebsite or application are hard, demanding and very complicated. Behind every click, animation or image thatyou see on the websites every day most of the internet users don’t evenrealize, the complexity or structure of code. In my opinion alongside ensuring that uniquevisual identity and the sufficient company related content of every website andapp, main and the most complicated task for developers and designers definitelymust be foreseeing behavior of the users and meeting users needs and demands.Consequently by ensuring that with without to much thought, clicks or queriesthe user can reach desired information or product. Forthe majority of web this is why the development companies take groups of ‘ordinary’ end users toconduct tests in the process of development; because this is the safest andeasiest way for them comprehend all the flaws, possible shortcuts andshortcomings of their product. Ergo every development process of website/app needs agood collaboration and communication and also strict and planned peoplehandling and organization. Because of it making thetask as simple as possible to understand for each team member and lessfrustrating the whole process are in most cases in phases and assigned rolesfor all members in the project. Like every movie, song etc.
,everywebsite is a story for itself. There is no single rule or the best way forphase dividing during the process ar assigning specific roles to the members ofthe team. The task of every website is to communicate message, appropriatefeeling and to provide a quality content for the user. Because of this, thereare a variety of job titles and functions in our industry production. The mostcommon job titles are: Web designer – is a person wh? has responsibility for making all decisions in design regarding visual identity and design layout of a project in specialized programs for digital drawing (like Adobe Photoshop, Illustrator, InDesign etc.).
This person is primarily focused on the communication process between server and the website/app, and because of that ,this job requires an expert knowledge of database structure. Back End Developer’s job is quite a lot different than Front End Developer’s job because it has a very little to no connection with design or visual identity of the website and it`s much more focused on a security and workings of website, server and much heavier programming concepts. Like Front End Developers, Back End Developers have also developed knowledge acquired in modern back-end latest frameworks like Node JS, Laravel, Mongo etc. UI (user interface) Designer – is a person who requires a good understanding of user needs and is responsible that unique and consistent design language is applied and utilised properly across the whole website/app, and how errors or interaction with end users will be handled, but the major role of these persons is decision making about each screen/page of a website regarding which content or call to action is more important and should be more visible than the other. This role requires a person who has an expert knowledge of user interaction, design languages, and principles but also some light knowledge of HTML and CSS, and must closely collaborate with the UX designer and all other designers in a team to synchronize all their work properly. UX (user experience) Designer – is a person who is a part of the team, whose arrangement required to do deep, research about how, in normal life, people use the particular website/app, or how do this end users, Do they have satisfaction and pleasure with the particular website/app. This role should carry out the most of the work regarding user experience. The fact is that is necessary that all designers which are the part in a team must have some basic UX knowledge.
The purpose and task of this role in process is to make a website look better so that each step/click of a website must have the adequate logic behind it and that the ordinary people and end users understand that. UX designer and whole designers team are making the most of the real life user testing but, also, its important, they are responsible for creating the best flow of work for all users on the website/app. Art director – is a person who is in charge of all other designers in a team, and he must be constantly communicating with the client so he could successfully transfer all their wishes and demands to the designers in a team in order to avoid all possible disputes and errors.
And very often he is the one responsible for quality control of the end product. Full stack Developer – is one of a new role in the industry and it assumes the role for the tasks between front and back-end developers (a mixed combination of both roles). These kinds of crossover combination roles are very appreciated especially within the larger companies, and it requires at least medium level of knowledge of all web-specific languages and frameworks, and also medium level of skill set in design principles and language. Content Strategist – this job title is very rare within the small companies or startup’s, but it is very desirable in larger groups and organizations where, at the same time, several big content/information projects are under development.
Their basic concern is information and content on the website or app and they are more collaborating and in contact with authors and editors of information content than designers or developers in a team. SEO Specialist – The common set of tasks for this title are improvement of URL structure, optimizing title/heading tags, Meta descriptions etc. There are several different approach to this, but with search engines constantly changing algorythms on which they based the search there is no one unified approach. Basically he is responsible for optimizing a website/app code for better ranking and easier finding in the search engines like Google, Yahoo, Bing etc., and furthermore, it must ensure that users can easily find your website or product when typing specific keywords related to content on page of your product in the search engines. How complicated development process of the website/app really is, from basic design and layout to coding,from front-end to back-end programing user experience and SEO, we can determine from all the tasks and job titles listed above. Depending on a budget and size of an particular organization it often happens that one person has to perform few of the roles at the same time because that above-defined job titles aren’t same across all software development companies. But all needed tasks for completion of a certain project are explained in detail, with underline of the complexity of the development process.
All these web industry titles are like a dream jobs by majority opinion in today’s business society, but for the actual people who perform them or ones that have even try to perform any of them know how that is so far away from the truth. With the technology advancements and innovations and rapid progress and increase of the Internet worldwide is in fact the reason that made this profession highly in demand right now. While these technological and social innovations and breakthroughs are affecting the whole society in general the web developer community has been also in a great deal affected with all the associated pros and cons within the process.
Designers and developers in the majority of these job titles aren’t limited to the borders of their countries in which they live, the only aspect that they should try to ensure is to be online, because of huge market competition and a vast variety of the other designers and developers all around the world. In spite of all these big possibilities, job opportunities and a very large open market can cause a lot of confusion among the potential clients and users in ‘outside’ world because of distinguishing in pricing of the same product or services. But in a web, there is a big geo-location effect because of the different standards, different salaries in countries/continents which often leads to a big price difference between the companies and freelancers from different parts of the world(for example for years freelancers from India took a lot of work on the market because of the low cost of their working hours, but delivered bad end product.So it took a lot of time for people to stop outsourcing projects to them). Nowadays perhaps Web industry has become the fastest-growing industry of all. With internet getting bigger and bigger, and user wishes/demands getting more frequent and more demanding every day. Technologies, frameworks, and programming languages are literally changing with each month, and this is why every person that wants to become, or is a web developer/designer has to be very adaptive and self-aware person with clear vision of his or hers flaws and virtues so he/she can constantly develop and advance in their career.
As well every web developer/designer has to accept the facthas to realize that the learning process in this industry is never ending and is very self-oriented. Because you have to be very much in touch with what others in industry are doing what they are using and to learn and adopt everything in your own working habits and framework.