Designing and developing process while working on a
website or application are hard, demanding and very complicated. Behind every click, animation or image that
you see on the websites every day most of the internet users don’t even
realize, the complexity or structure of code. In my opinion alongside ensuring that unique
visual identity and the sufficient company related content of every website and
app, main and the most complicated task for developers and designers definitely
must be foreseeing behavior of the users and meeting users needs and demands.
Consequently by ensuring that with without to much thought, clicks or queries
the user can reach desired information or product. For
the majority of web this is why the development companies take groups of ‘ordinary’ end users to
conduct tests in the process of development; because this is the safest and
easiest way for them comprehend all the flaws, possible shortcuts and
shortcomings of their product.
Ergo every development process of website/app needs a
good collaboration and communication and also strict and planned people
handling and organization. Because of it making the
task as simple as possible to understand for each team member and less
frustrating the whole process are in most cases in phases and assigned roles
for all members in the project. Like every movie, song etc.,every
website is a story for itself. There is no single rule or the best way for
phase dividing during the process ar assigning specific roles to the members of
the team. The task of every website is to communicate message, appropriate
feeling and to provide a quality content for the user. Because of this, there
are a variety of job titles and functions in our industry production. The most
common job titles are:
Web designer – is a person wh? has responsibility for making all decisions in
design regarding visual identity and design layout of a project in
specialized programs for digital drawing (like Adobe Photoshop, Illustrator,
This person must
have knowledge of HTML, CSS,
specific skill set.
All this is necessary, because web designer
often have to collaborate closely with
Art directors, UI and UX designers on the decision making about websites look
Front End Developer – is a person who is a
part of the team which is in charge of coding in HTML, CSS and much deeper
doing in the team is to continue and to improve website codes where web
designers left them, but also to make sure that all design ideas are carried
out and implemented best possible way there is. Front End Developer is
also in charge of website/app and user testing to make sure that there will
be no unexpected surprises with the final product for end users. Today it has become a trend, for this person, to
possess a special knowledge and experience requested for the latest front-end
frameworks like Angular JS, Knockout, Backbone, Bootstrap, Foundation etc.
Back End Developer – is a person specialized in web
programming languages like PHP, Ruby, Phyton, ASP etc. and that is slightly
the communication process between server and the website/app, and because of
that ,this job requires an expert
knowledge of database structure. Back End Developer’s job is quite a lot different than Front End Developer’s job because it has a very little to no
connection with design or visual identity of the website and it`s much more
focused on a security and workings of website, server and much heavier
programming concepts. Like Front End Developers, Back End Developers have
also developed knowledge acquired in
modern back-end latest frameworks like Node JS, Laravel, Mongo etc.
UI (user interface)
Designer – is a person who requires a good understanding of user
needs and is responsible that unique and
consistent design language is applied and utilised properly across the whole
website/app, and how errors or interaction with end users will be handled,
but the major role of these persons is
decision making about each screen/page of a website
regarding which content or call to action
is more important and should be more visible than the other.
requires a person who has an expert knowledge of user interaction, design
languages, and principles but also some light knowledge of HTML and CSS, and
must closely collaborate with the UX designer and all other designers in a
team to synchronize all their work properly.
UX (user experience)
Designer – is a person who is a part of the team, whose arrangement required to
do deep, research about how, in normal
life, people use the particular
website/app, or how do this end users,
Do they have
satisfaction and pleasure with the
This role should carry out the most of the work regarding user experience.
The fact is that is
necessary that all designers which are
the part in a team must have some basic UX knowledge.
The purpose and task of this role in process is to make a website
look better so that each step/click of a website must have the adequate logic behind it and that the
ordinary people and end users understand that.
UX designer and whole
designers team are making the most of the real life user testing but, also,
its important, they are responsible for creating the best flow of work for all users on the website/app.
Art director – is a person who is in
charge of all other designers in a team, and he must be constantly
communicating with the client so he could
successfully transfer all their wishes and demands to the designers in a team
in order to avoid all possible disputes and errors. And very often he is the one responsible for quality
control of the end product.
Full stack Developer – is
one of a new role in the industry and it assumes the role for the tasks
between front and back-end developers (a mixed combination of both roles).
These kinds of crossover combination roles are very appreciated especially
within the larger companies, and it requires at least medium level of
knowledge of all web-specific languages and frameworks, and also medium level
of skill set in design principles and language.
Content Strategist – this job title is very rare
within the small companies or startup’s, but it is very desirable in larger
groups and organizations where, at the same time, several big
content/information projects are under development. Their basic concern is
information and content on the website or app and they are more collaborating
and in contact with authors and editors of information content than designers
or developers in a team.
SEO Specialist – The common set of tasks
for this title are improvement of URL structure, optimizing title/heading
tags, Meta descriptions etc. There are several different approach to this,
but with search engines constantly changing algorythms on which they based
the search there is no one unified approach. Basically he is responsible for
optimizing a website/app code for better ranking and easier finding in the
search engines like Google, Yahoo, Bing etc., and furthermore, it must ensure
that users can easily find your website or product when typing specific
keywords related to content on page of your product in the search engines.
How complicated development process of the
website/app really is, from basic design and layout to coding,from front-end
to back-end programing user experience and SEO, we can determine from all the tasks and job
titles listed above. Depending on a
budget and size of an particular organization it often happens that one
person has to perform few of the roles at the same time because that
above-defined job titles aren’t same across all software development
companies. But all needed tasks for completion of a certain project are
explained in detail, with underline of the complexity of the development
process. All these web industry titles are like a dream jobs by majority
opinion in today’s business society, but for the actual people who perform
them or ones that have even try to perform any of them know how that is so
far away from the truth. With the technology advancements and innovations and
rapid progress and increase of the Internet worldwide is in fact the reason
that made this profession highly in demand right now. While these
technological and social innovations and breakthroughs are affecting the
whole society in general the web developer community has been also in a great
deal affected with all the associated
pros and cons within the process. Designers and developers in the majority of
these job titles aren’t limited to the borders of their countries in which
they live, the only aspect that they should try to ensure is to be online,
because of huge market competition and a vast variety of the other designers
and developers all around the world. In spite of all these big possibilities,
job opportunities and a very large open market can cause a lot of confusion
among the potential clients and users in ‘outside’ world because of distinguishing
in pricing of the same product or services.
But in a web, there is a big geo-location effect because of the
different standards, different salaries in countries/continents which often
leads to a big price difference between the companies and freelancers from
different parts of the world(for example for years freelancers from India
took a lot of work on the market because of the low cost of their working
hours, but delivered bad end product.So it took a lot of time for people to
stop outsourcing projects to them).
Nowadays perhaps Web industry has become the
fastest-growing industry of all. With internet getting bigger and bigger, and
user wishes/demands getting more frequent and more demanding every day.
Technologies, frameworks, and programming languages
are literally changing with each month, and this is why every person that
wants to become, or is a web developer/designer has to be very adaptive and
self-aware person with clear vision of his or hers flaws and virtues so
he/she can constantly develop and advance in their career. As well every web
developer/designer has to accept the facthas to realize that the learning
process in this industry is never ending and is very self-oriented.
Because you have to be very much in touch with what
others in industry are doing what they are using and to learn and adopt
everything in your own working habits and framework.