eventAugust 27, 2019 By admin Identity and Belonging Related posts: Social Responsibility, Consumerism, and the Marketing Concept Every Jaz Sinclair, Theo Rossi, Romany Malco, Michael Abstract 1989b; Wissing & Van Eeden, 2002). Psychological Culture, Gender, Identity, and Consumerism Identity Marketing and ‘The Merchants of Cool’