Gaining trust from the people and building reputation is a very important success factor for any organization (Sharma & Mehta, 2012). Reputation has for the recent years become a major assessment tool that customers and stakeholders use to determine whether a company meets their expectations or not. In fact, recent studies have proved that most people believe corporations should focus on building their reputations entering into the future. Apparently, having CSR programs in place has been regarded as one of the ways that organizations can use to build their image and overall reputation.  According to Armstrong and Baillie (2012), the reputation of a company can be measured in seven dimensions: innovation, citizenship, workplace, financial performance, dimension, services, products, and services. Stakeholders and customers will always expect that for a company to be successful, they must also demonstrate competence in all the above stated dimensions (Armstrong & Baillie, 2012). Three out of these seven dimensions including workplace, governance and citizenship are regarded as major components. That is due to the fact that most people will always assess corporations basing on their CSR practices. Under the aspect of citizenship, it is believed that the ability of a company to protect the environment and support good courses is the primary determinant of whether it is a good corporate citizen or not (Abels & Martelli, 2012). It is equally vital to understand that businesses engage in practices that are taking place at the community level, country and even world and that they should assist in creating positive changes in the society. Companies that operate internationally have a big role to play in their corporate citizenship. For instance, they should assist in addressing issues and challenges that have dramatic impact on the global future such as water shortages, terrorism, climate change, and infectious diseases. Other pressing issues include and are not limited to failed states, extreme poverty, providing access to food, corruption, education, relief and disaster response. Although solutions to these problems could be focused locally, each one of them is global in scope.  The dimension of governance can be described as the ability of company to be guided and to behave ethically (Sharma & Mehta, 2012). This can be attained by taking the suggestions and interests of stakeholders into consideration while making decisions, developing positive relationships with the members of the community and also engaging in fair business transactions. Above all, an ethical corporation not only conducts its business transparently in the eyes of the public; it also necessitates the creation of an ethical corporate climate that is consistent with its actions. It is understandingly clear that all organizations have a unique organizational culture that affects the behavior of their employees, the way they make decisions and the objectives that they strive to achieve. That means that an ethical corporate climate can only be achieved by integrating all principles that guide the operational abilities of a company. This could go to as far as being integrated into the organizational vision and mission statements. For instance, Chevron’s vision of partnership is “To be the global energy company most admired for its people, partnership and performance” implying that both consumers and potential investors can understand their intentions (Gardner at al., 2012). In the context of CSR, workplace can be defined as the presence of an appealing work place that treats employees well (Sharma & Mehta, 2012). Fundamentally, CSR programs should not omit their employees because they are important stakeholders who can aid the implementation of the program. Studies have proved that organizations that redirect special attention on their employees needs increase employee satisfaction rate, boost workforce morale, experience lower turnover rates, establish excellent work relations with the workers, and also attract more talent. Additionally, companies should also include internal CSR that encompasses diversity, privacy of employees, job satisfaction and health and wellness among others. For instance, the fact that workers on the mine site experience a lot of diversity means that cross-cultural training is important to get the best out of them (Armstrong & Baillie, 2012). Conclusion  In summary, making profit remains the ultimate goal of most business organizations. In that same regard, corporations have a role to play in ensuring that they go a step further to conduct their business activities responsibly and ethically (Abels & Martelli, 2012). They should obey regulations and laws as well as act ethically towards their stakeholders. Organizations should also operate as good citizens from both the local and international standpoint. This will not only be beneficial to their employees, the community and the companies themselves; it will also help build a strong reputation.


I'm Katy!

Would you like to get a custom essay? How about receiving a customized one?

Check it out