Ghostery is athird-party plugin, to alert user, about what trackers are trying to getinformation and block them.
When you visit a website, you can exactly see whois monitoring you (and block it!). The Ghostery database is impressive – morethan two thousand trackers. Also, it provides safer browsing in the internetand helps to protect personal information of the user. “Ghostery detects andblocks tracking technologies to speed up page loads, eliminate clutter, andprotect your data.” – ghostery.com Main reason to startusing it is to prevent collecting information about you without yourpermission. Especially useful function Ghostery – the ability to automaticallylock trackers. Ghostery is known for3 things: · Datacollection – when the Ghostrank function is turned on, when unknown web bugs orsites appear, this data will be sent to the server of the program to replenishthe database;· AutoUpdate – automatically update information about new bugs;· Blocking -here we specify which bugs to block and which not.
In general, a web tracker,it is a script that runs on the site, when you go on it or perform certainactions. Ghostery categorizestracking software into 6 different groups:· SiteAnalytics;· Advertising;· Essential;· Commentsand customer interaction;· SocialMedia;· Audio/VideoPlayer. Last two are justadditional software which is not actually getting much information from user,so they will be left behind. Site analytics or webanalytics is a tool, to get the information about activity on the web page.They are user to prepare the advertisement campaigns, fix usability issues andunderstand the focus group, who and when are using the web site and what is themain interest. Basically, bugs that are designed to collect statistics. Theysend such information as the number of visitors, the types of their browsers,the country, the region, etc. Advertising isbasically different ads as network ads or social media ads.
Essentials are gatheringinformation based on your interests. To make it easier to understand, imaginethe following situation, maybe it happened to you. In came to the website ofthe online store to ask how much the clock is on the Internet, so for the sakeof interest. As a result, you found out the necessary information and went tothe news site.
On the news site there is a teaser advertisement, i.e.advertising with the image and a small description, which has already goteveryone. And after a while you notice that you are issued with advertisinghours, go to another site, the same thing.
Those. The advertising of watchesstarts to pursue you all over the Internet. In this situation, theweb beetle transmitted information about the subjects you were interested in,and the service, in conjunction with teaser networks, began to fill you with ananalogy with proposals to make you to buy the product. Comments/CustomerInteraction are various elements, mainly for interaction with social networks,such as “Share”, “Put like”, “Social comments”,etc.
