In the recent year’s college students mostly use social networking sites that allow them to post photos and video and to develop their professional network or post media content into organized groups. College students use these social networking sites 1-5 hours each day and more on weekends (Emanuel, 2016).
1.1 Twitter:The usage of Twitter for consuming news is increasing each day and to some extent it is substituting the traditional media, particularly the newspaper as far as news taking is concerned (Clark, 2010). According to Pew Research Center (2016) “37% of internet users with college degree use Twitter, age group of 18-24.”Twitter users can send short messages or ‘tweet’ which consist of 140 character about what they want to say and what they are doing. People can also ‘follow’ selected user’s tweets and they can retweet or repost others tweet for their followers. It is an online medium of text-messaging with the ability of sending the same message to thousand people at once (Emanuel,2016) jack port Dorsey, Noah Glass, Biz Stone, and Evan Williams developed Twitter in March 2006, and it was released in July 2006.
The particular service quickly gained globally popularity following the issues, such as American student jailed within Egypt and US Airways airplane crash on the particular Hudson river. In 2012, a lot more than 100 million twitter users posted 340 million twitter posts each day, and the particular support handled a typical of 1. 6 billion search enquiries per day. As associated with 2016, Twitter had a lot more than 319 million monthly active users. On the day time of the 2016 U.
S president election, twitter proven in order to be the most significant way to obtain breaking news, together with forty million election-related tweets. Twitter users follow other users back. Unlike about many online social network websites, for example Myspace or Myspace.com, the connection of following and getting followed don’t require reciprocation. A user can stick to any additional user, plus the user getting followed will not need to follow back again.
Being a new follower upon Twitter signifies that an individual gets all typically the messages (called tweets) coming from those an individual follow. Twitter updates can even be retweeted; the retweet mechanism allows users to be able to spread details of their particular choice over and above the attain from the accurate tweet’s followers.The 2 major news consumed simply by peoples which made tweets to gain its recognition is early afternoon upon April 15, 2013, within the location of Boston, plus the world got in order to know first as to what happened through a short message written in 74 characters. A tweet from the Boston Globe read: “BREAKING: A witness reports hearing two loud booms near the Boston Marathon finish line.” The terror attack and the subsequent investigation unfolded on social media, with journalists, officials and individuals sharing and monitoring information on Twitter, Facebook and Reddit.
In several ways and instances, such as when the Boston Police broke the news first on Twitter that the second suspect was finally arrested, social media bypassed traditional media as an information platform. It used to be that traditional media platforms, particularly television, had the monopoly of breaking news. This no longer holds. More and more individuals are getting their news from Twitter.1.2 Twitter and social news site:According to the Pew research center (2015) One of the areas of greatest difference is in the use of each platform for breaking news. Nearly six-in-ten Twitter news users (60%) use the site to keep up with a news event as it is happening, which is almost double the rate among Facebook news users (31% a number that is on par with the percentage who did so in 2013).
Another area of difference is in the mix of news topics seen on twitter. Twitter news users overall see a somewhat greater mix of topics. Nearly all of the topics asked about are seen by at least half of news users on twitter. This are the four topics that Twitter news users see reports at higher rates, sports, business, international news and national government and politics.
On Twitter, 18-34-year-old news?users are about twice as likely to tweet about?news. There are a number of ways to ask social?media users about how they engage with news on these sites, particularly when it comes to the activity of posting or tweeting, and the academic community is still learning how audiences respond to differently worded questions on this topic. In 2013, for example, Pew Research Centre asked a series of questions about news-related activities on Facebook (including discussing, commenting on and posting news), and the responses there suggest a somewhat different interpretation of posting about news than responses to the question in this survey. According to the Pew research centre (2015) One of the areas of greatest difference is in the use of each platform for breaking news.
Nearly six-in-ten Facebook news users (59%) use the site to maintain a news event since it is taking place, which is almost twice the rate among Myspace news users (31% a number that is on par with the percent who did so in 2013). Another area of difference is in the mix of news matters seen on twitter. Facebook news users overall visit a somewhat greater mix of topics. Nearly all of the matters mentioned are seen by at the very least half of news users on twitter. This are the four matters that Twitter news users see reports at higher rates, sports, business, international reports and national government and politics.Rosenstiel (2015) in his study stated that audience get more news after joining social media than they used to get before. Twitter is not only a medium to consume the news but also highly participatory.
He further added that “64% of Twitter users say they both get and share news and 21% of twitter users say they just consume news”. Twitter has allowed news consumers to be informed in mean time about major events and topics of their interest. According to the Government of India Ministry of Human Resource Development (2017), there were 315 million college students in the India age group between 18-25. This is the age group of the college students of undergraduate and post-graduate on which the study will be focused on, 1.3 News Consumption:Internet is very fast changing the way people consume their news. Consumption of news was previously limited to the reading of newspaper or listening to a news bulletin on radio, or watching it on TV. In recent days’ audience can get instant and most recent news, actually minutes old, on the Internet, or get updates and notification to their mobile phones or in their email inbox or on their social media pages (Picard, 2009).There is no doubt that the Internet, social media, and smart phones have impacted the way in which individuals consume news.
According to the Pew Research Centre (2013) Americans’ relationship to be able to the news is getting transformed in several guidelines thanks to the fresh tools and affordances regarding technology. This can end up being observed in that reports is becoming more private as users customize their particular experience and take demand in the flow of reports into their lives. Reports is becoming a contributed social experience as folks exchange links to reports and recommend content being a kind of cultural currency inside their social networks (“Participatory Reports Consumer”, 2010). Additionally, reports is starting to become a participatory action, as folks contribute their particular own stories and activities and post their side effects to events using sites such as Facebook in addition to Twitter.
The Internet in addition to smart phones are transforming people’s relationship to reports. In line with the Pew Research Centre, over a typical day, 61% of American citizens get news online, which puts the World wide web just behind TV set since a news source in addition to ahead of newspapers. In addition, the center states of which more when compared to a quarter regarding older people now commonly accessibility the Internet issues cell phone phones, adding yet one more layer of change inside consumers’ relationship with reports.
This study attempted to be able to understand how news buyers.Online news consumers obtain and send news by means of social media tools these kinds of as Twitter, blogs, Myspace, YouTube, and search machines to name a few venues. These tools elevate the public from news receivers to news contributors. For users, social media sites offer anyone the possibility to express themselves and hook up with folks of just like mind or interests. Sociable media tools provide a great easy, little to zero cost, way for people of the public to be able to take part in discussion posts with larger groups of folks and draw attention to be able to issues and subject areas of which traditional news media may possibly have overlooked (Picard, 2009).
With the help regarding social media tools, typically the Internet is fast transforming the way men and women take in their news. This action was once limited to studying the newspaper or being attentive to a news bulletins on radio, or observing it on TV. These days audiences can get a great “instant helping” of typically the latest news, literally mins old, on the net, or obtain updates issues smart mobile phones, in their email mailbox or on their sociable network pages (Picard, 2009).In addition to social media tools, websites are transforming individuals into news contributing factors.
For example, websites help to make it possible for everyone with basic computer skills and access to the Internet, to publish onto the web. Blogging has also impacted journalism in that regular citizens are increasingly performing ‘random acts of journalism’, having witnessed an event and writing about it on a blog. In addition to blogs, Twitter is utilized by the everyday citizen to report current events and provide news commentary. This thesis examined the extent to which the public is driving and consuming the news, and whether or not consequently individuals feel more or less informed.According to studies on technology utilization from the Pew Research Center’s Internet and American Life Project, millennials or those 18–33 are more likely to be ”plugged-in” than any other age-group, Facebook has more than 1 billion users, with more than one third of millennials using the site for news and social interaction. While we all now live together in the internet world, it is likely that university students do so with a comfort level that is changing how and how often they get news. The nature of this group’s information seeking and sharing habits is challenging media’s traditional business models.
As traditional mass media outlets look to upcoming profits and business designs, school students as millennials, stick out. These are typically the consumers who may push the media industry coming from its traditional business design to be able to an alternative model but to get determined.1.4 Youth as News consumers: News consumption has been usually considered as generally a man sphere associated with the particular masculine dominance from the general public sphere generally as well as the information professions more specifically. Provided the main role that will news may be actively playing in informing youth plus socializing them into general public engagement and citizenship, this can be seen as the potentially important agent associated with social change towards sex equity in social existence. News consumption is an excellent significance in relationship to younger people. The genre of news serves as a main socializing agent to the particular larger social world, politics systems and cultural ideals. News informs us regarding the world outside associated with our physical reach, adds to setting public agendas and debates, constructs our own identities and loyalties plus defines the ones that are “others” to us (Lemish and Alony, 2014).
Young people’s traditional news habits might not exactly reflect their true want to access and reveal news. Existing scholarship provides displayed that reading newspaper publishers has not been a new high priority for this specific group, nor has observing television set newscasts (Vidali, 2010). However, this habit, or perhaps lack thereof, shows indications of change. While this similar age-group first hears concerning something online or by way of newer models of details delivery, they still communicate with traditional media.
Based to a Pew Analysis Center study in the year of 2010, young men and women return to be able to traditional advertising sources regarding confirmation and detail. In addition to the ease which they will now regularly plug inside to new places in addition to cultures, as part regarding the change in their particular lives from schooling regarding mandate (high school) to be able to schooling of choice (college), may also be assisting their adaptability to brand new surroundings of all types (Emanuel et al., 2008). Media outlets and media have turned to Fb, Twitter, and social programs in the hopes associated with attracting young and on-the go news consumers. Almost all of this may provide lessons to professional companies of information and information content.
(Rosengard et.al., 2014).1.
5 Why do social media users share content?The particular context in which the term ‘sharing’ is comprehended has drastically changed with the creation of social media. Sharing in the context of twitter means that the users post a link that contributes to the external website. This can be simply shared or maybe followed by a personal comments by the user discussing the link. You will find a excess of articles online that are read which give rise to discussions and debates between users. Twitter users share content for various reasons. It was also found that the users of Twitter share content to attain social gratification.
Social media is used as platform to express individuality which includes Opinions, likes and interests. When a user shares a post online, he/she seeks certain credibility. This is documented by fellow users and this in turn validates the credibility of the user, lending him/her the potential to be an opinion leader. (Kümpel, 2015).1.6 Aim of the study:News consumption habits of college students are an important area of research, because it is not an area that is studied at extent.
One reason for this may be because there is a large turnover in student population every year. Students join and leave college on a yearly basis, so the opinions of the students may also change yearly and they are also pioneers in adapting new technological related to social media, and for this they are known as digital natives or members of the communicating generation. Their condition as early users makes them a privileged case study for exploring the changes that have resulted from the impact of the digital era (Prensky, 2001). The purpose of this study is to examine the news consumption habits of younger news users, specifically college students using twitter.
The researcher seeks to determine how younger consumers are finding news and information through twitter, as opposed to traditional media. These findings shed some light on the news habits of college students, offering guidance on how news outlets can tailor the dissemination of their products to attract and to reach younger consumers. This study is built on the arguments that social media technology and their role have inspired changes in the ways in which college students use twitter as the source for the news.
1.7 Theoretical Framework:The uses and gratifications theory deals with understanding of why people use media to seek their need and gratification. This theory deals with finding out reasons for people’s dependence on media to gratify their needs and desire unlike other theories which are related to find out the effects that media has on the audience.The crux of the uses and gratification theory is on what the audiences do with mass media instead of the influence of the mass media on the audiences. The audience members actively choose and use media according to their needs. Thus the theory lays down the basis for exploring the gratifications gained from the media.
This theory can be said to have an audience-based approach. Thus U is the theoretical background to understand what motivates how twitter is used for consuming news (Diddi & LaRose, 2006).As of now in this study, the following gratifications were considered:Information- (Boczkowski, 2010).
Disclosure Relevance Social connection Social influence Habitual- (Cauwenberge, et.al 2010) 1.8 Research objective:1. To find out the most sought gratification and least sought gratification in reading news on Twitter.2. To identify the participatory behaviour of student’s post news consumption on twitter.
3. To find out what types of news are consumed by the college students.1.9 Research questions:• What are the gratifications sought by students on Twitter? • What do you do with the news you consume on Twitter?• What kind of news are consumed from Twitter?