It is the name of the
frame used to measure the level of intercultural communication of an entity, an
institution, or an entity that constitutes an asset in a social structure, and
is referred to by Geert Hosted for the first time. It can be said that the
theory has been used by different disciplines for many different purposes. For
example, intercultural social behaviors are used in different areas such as
sociology, international management and marketing, communication. In addition
to all these, it is also used to measure the extent to which people from many
different cultures have come together to work on social networks, how to
navigate on the internet, or how open a community is to different cultures.2

Distance Index

It questions the ideas of
members of an organization or social structure about power distribution and
seeks to find which of the two extremes is closer in the form of equal or
unbalanced distribution of power. The fact is that the ones who are close to the
gentle are defending the power equally, and the defenders of those who are not
evenly distributed the power are talking about the gentleness in the
organizations. From this point of view, it can be argued that the organizing
culture is developed in organizations with a close sense and that the
democratic atmosphere is more open. When examined at the cultural level, it is
seen that the close organizations are more open to different cultures..

Individualism Vs

Aggregation is used to measure how involved
individuals are. In societies where the concept of individuality is high, it
can be said that individual interests and goals are ahead of social interests
and targets. The fact that people feel themselves as a member of a group as an
individual forms the basic two extremes of the index. In terms of intercultural
flexibility, it can be said that the social organizations in which individuals
are regarded as individuals and whose concept of belonging is low is more open
to foreign cultures. US scores higher on Individualism. They just think of
their own family. France is shown to be an individualist society. Parents make
their children emotionally independent with regard to groups in which they
belong. This means that one is only supposed to take care of oneself and one’s

Uncertainty avoidance

Indicator showing how pleasant a social
organization is towards uncertainty or ambiguity. The capacity to accept
uncertainty is anxious for any ambiguity in low societies, and it is expected
that the rules or solutions will be created that make every situation more
specific. However, it can be said that the cultural relations of the societies
that accept the high uncertainties are higher. These cultures are more open to
change and have higher levels of respect for new culture and new ideas.

The US scores well below average on the
Uncertainty Avoidance dimension. . As a consequence, the perceived context in
which Americans find themselves will impact their behavior more than if the
culture would have either scored higher or lower. France French culture scores
high on Uncertainty Avoidance. The French don’t like surprises. Structure and
planning are required.

Masculinity Vs

The index that determines how the roles between
the sexes are emotionally distributed. In masculine societies, values are more
based on competition, power, and concrete objects. On the other hand, values in
feminine communities are based on relationships, quality of life and feelings.
In feminine societies, the gender of the woman or the man has no precaution and
is treated equally to the individual. In literature, the concepts of
“numerical life” (masculine) and “quality life (feminine)”
are used instead of “masculine” or “feminine” to disturb
readers from some communities or cultural backgrounds.

US on Masculinity are high. This can be seen in
the typical American behavioral patterns. This can be explained by the
combination of a high Masculinity drive together with the most individualistic
drive in the world. In other words, Americans, so to speak, all show their
masculine drive individually.

France has a somewhat feminine culture. At face
value this may be indicated by its famous welfare system (securité sociale),
the 35-hour working week, five weeks of holidays per year and its focus on the
quality of life. French culture in terms of the model has, however, another
unique characteristic. The upper class scores feminine while the working class
scores masculine.


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