Mobile application can be created as a serviceor as a final product but it can be a mixture of both. This phenomena of mobileapplications provides them with a good variety of distribution channels. Belowthe most popular mobile application distribution channels are described.Application storesOne of the most popular way to distributethe mobile application these days is a service of application stores. There is abig number of application stores in the modern digital market: Apple Appstorewith the content for smartphones and tablets working under IOS Operating system;Google Play with the software for Android devices, Nokia’s Ovi Store for Nokiagadgets, Microsoft Windows Phone Market and a great amount of independentapplication stores.Pre-LoadsPre-loads is a very attractive distributionchannel for developers nowadays. The service of pre-installation is quitecostly for application provider; however, this channel is one of the mosteffective for distribution. In addition, there is a high competition amongdevelopers to have their applications pre-installed on the exact device.
Web Discovery optimizationDiscovery optimization of the developer’sWEB site in the popular internet search engines can be a vital solution for theproduct distribution. Link for the application or the widget may be situated onthe web page of the popular site or on the page of social network. The link willdirectly bring the users to the appropriate application download page accordingto the operating system of the device.PressExclusive review by the press recommended itselfas a good way to promote the product or service long time ago. These days pressreview is still a very effective solution to distribute the product. Mobilesoftware products are not an exclusion. A good payed PR campaign in the press orsocial media can promise a success for a qualitative product.
Pay-Per-InstallsPay-Per-Installs as a method of mobile applicationpromotion which provides users with the reward for the application downloads. Thereward can be represented by real money or by virtual goods and bonuses. Mobileapplications providers have possibility to fix own limits for the budget perday and target the segment of customers they need to reach in the first place.App GiveawaysFree downloads offer in a fixed period oftime can be a good distribution solution. If the mobile application will be appreciatedby users downloaded it for free, the payed version of the product will bepromoted by the world of mouth and high ratings of the application. Mobile Web Version of the applicationOnline mobile version of application canprovide a noticeably wide spread of the digital product. The distributionchannel of this type allows to bring the application to the devices withdifferent operating systems via WEB. The customer can use the application inthe WEB browser of his device, additionally, most of operating systems allows usersto save links to such applications on the home screen of the device which makesthe use of the software convenient.
TV AdvertisementTV advertisement is a good and efficientsolution for the mobile application developers. The use of this distributionchannel is not significantly expensive these days and makes the product noticedby the big segment of people. The disadvantage of the channel is a poorreputation caused by prospected forgery of application developers. However,. A ifthe advertisement has a clear message that there will be no additional feesafter installation, the campaign still can be successful.