Political analysis; It inspects the guidance ofgovernment. It is about policies, rules, and regulations on the industry orassociation with reference to Virgin Atlantic Airline. It can be debated thatseveral political factors such as taxation policies, labour low, customerpolicies and trade restrictions forced by the government have a great impact onairline industry.
According to Virgin Airline management, they are anexpression with various political challenges when business spread into foreigncountries compared to the UK, ( ex; USA & Australia). Most of the politicalchallenges are embraced by licensing, bureaucracies set by the UK and foreigngovernments also increased parameter and control of business operation bygovernment.Economic analysis;Virgin Atlantic Airways has beenchallenged with hard competition from other firms in the industry, for example,the organization was required to lower its flight rates following an analysisof prices for air travels by its major opponents in the air transport industrysuch as American Airlines and UK Airways. Because of this competition in 1990 “Virgin Atlantic offered first class ticket at business class prices, inventionsincluded limousine pick up for first class passengers and seat back videoentrainment systems for economy class passengers”. This new decision creates anopportunity to win the economic competition and get more profit & customers.
Social factors, English Airways, Atlantic Airways anddifferent aircrafts, for example, EasyJet have officially asked for the EU andthe French government to propel an activity intend to limit the impact of ATC(Air movement controller) assaults on travellers various ATC union strikes hitFrance in 2016 because of social turmoil over a progression of questioned workchanges from the Socialist government, making Virgin Atlantic cross out manyflights to and over France The pinnacle summer season in 2016 was hard to workfor some, carriers including Virgin Atlantic, to a great extent because ofsocial factors outside of the carrier’s control especially, air activity controller(ATC) strikes in France Technologicanalysis: Further as Jones (2009) has contended,the Internet influences industry rivalry to consummate on the grounds that itenables travellers to contrast airfares of various aircraft organizations andonly a couple of snaps, which in actuality influences estimating capacity, asindicated by Gal-Or (2011). By and by, the web additionally offers acost-cutting possibility for Virgin which is the reason it as of late propelledAIR4, Virgin Atlantic’s major innovative transformation in organizationhistory, which saw Virgin put resources into IT-based traveller benefitframeworks, for example, the new portable application, self-benefit bookinginnovation and enhanced stand usefulnessLegal environment:During theDecember 2016, Virgin Atlantic pilots chose to make mechanical move insuccession over union acknowledgment after the pilots union, ProfessionalPilots’ Union (PPU) which speaks to more than 70% of Virgins 900 or morepilots, requested to be the main only perceived union for Virgin’s pilots andfor British Airline Pilots Association to be recognized EnvironmentalFactors People are much watchful tothe impacts of environmental change since the general population of allcountries convey learning about some type of negative disaster; from surges,dry season outrageous record-breaking hot temperatures, record breaking belowzero temperature and so forth. That have been credited by researchers on adangerous atmospheric deviation. Virgin Atlantic like numerous differentairline confronted maintained working interruption in June a year ago (2016)and also January 2017 because of unfavourable climate conditions, specificallyelectrical storms in South East England, which prompted a cancelation offlights to and from London Heathrow and Gatwick and a postponement in numerousdifferent flights
