Purpose

Nowadays the entry threshold of the
cleaning industry is low, business is easier, and the classification of
cleaning jobs is not clear, which causes the whole cleaning industry to be
mixed up. The quality of employees is generally not high. The whole industry
feels low and irregular.As a famous cleaning company, it is very important for
every company to survive in the presence of competitors.So we are now doing a
study of a company’s advice on how to gain an advantage with its competitors.

Our purpose is to study in the cleaning
industry in the market, how to become the company’s outstanding problems and
occupy the market share, often because of excellent in service industries of
the company can occupy a larger market share, better resources and more professional
service, so we choose Crewcare as our research object.As a comprehensive
cleaning company, it is relatively advanced from technology to practitioners.
It also includes its promotion and the application of high technology such as
Internet technology.

We also found that there are a lot of small
local cleaning company in New Zealand, they are the most service groups are
fixed and the backward technology, there are few special professional service
personnel, is basically a small cleaning team composed of several small groups,
but sometimes family cleaning work want to reduce costs, small clean team. They
don’t need advanced clean, just want a simple cleaning work, with the increase
of New Zealand residents, the housing increased, with the family as a unit of
clean environment, greatly increased the growth of small cleaning team.

Market
analysis is a quantitative and qualitative assessment of the market. A complete
market analysis is a cornerstone of a successful marketing and advertising
campaign. ?maxwell.p, (April 2017) The Importance of a Market Analysis https://marketingepic.com/blog/importance-market-analysis/)

We have to use qualitative and quantitative
methods for market analysis to obtain more complete data to determine how these
problems should be improved.Finally, the idea is to find out how to expand the
share of the company in the market from the perspective of the market.

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