The success of Google Inc. has always
been attributed to the company’s ability to reinvent itself and encourage
intrapreneurship. According to research, large companies which encourage
intrapreneurship will be the most successful businesses in the future. A recent
decision by the top management, saw the company being turned into a subdivision
of Alphabet, which is the current parent company. Alphabet will be responsible
for overseeing Google’s recent initiatives. An Article stated, “The core
businesses will be called Google and operate as a wholly-owned subsidiary of
Alphabet. Alphabet will be run by Google co-founder Larry Page and each of its
businesses will have its own chief executive” (Reuters).  Sundar Pichai will head Google.

            Larry Page, the co-founder of Google and the CEO of Alphabet
stated the priorities of the alphabet as
being overseeing all the activities in the parent company and all its
subsidiary companies. Its top priorities are, getting ambitious things done,
taking a long-term view on strategies and
decisions, empowering companies and entrepreneurs
to flourish, improving oversight and transparency and making Google a better
corporation through better focus (Yarow, 2015).
“Alphabet’s businesses will also include connected home products maker Nest,
venture capital arm Google Ventures, and Google Capital, which invests in larger
tech companies” (Reuters).

Google’s
organizational culture is exceptional, this is because the culture directly
impacts the overall organizational structure. Structure and culture are
integrated to influence the corporation’s capabilities (Yarow, 2015). Google’s
organizational structure can be described as open, hands-on, innovative,
emphasizes on excellence, and supports small company report. The matrix organizational structure achieves openness.
Within its organizational structure, employees are encouraged to give their
opinions and ideas. The company values innovation which has been the basis of
its success.

 

            Google’s income is mainly generated
through advertisements. Additionally, the company is and has consistently been
the world’s leading search engine. Google’s market strategy is one of a kind,
the company’s advertisements make its consumer’s hooked and it is always fitted
for all audiences (Oberstein, 2016). On
the other hand, offering open and a free platform draws the attention of both
new and modern users. The company has also created a culture of conversion
hence opening up an interactive environment and enables its users to earn from
using it.

Offering
quality services and product is one of
the organization’s strengths which has given it a competitive edge. The company
has been able to attain market leadership by working on their products in a
unique manner. The company capitalizes on its product. Google does not only
assume authority but also takes its top
position at the authority food chain. The company portrays its might and
authority within its own system and framework (Oberstein,
2016).

Based on the company’s culture of
innovation, the recent reinvention of its management structure, the appointment
of the talented Sundar Pichai, the current position of the company and its
initiatives for the future, it is evident that Google is headed for high growth
and immense profits in the future. Investing stock into Google Company will
definitely result in capital appreciation hence high benefits for an investor
in the near future.

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