The source of communication is the sender who has a
message to impart. (Jossey-Bass, 1988) The sender has to decide how to convey a
message, which channel is to be chosen for the message and what kind of
strategies ought to be planned so that the massage makes the desired response. The
source of this fragrance advertisement is Avon Products, known as Avon. The primary
goal that set up by Avon company is to improve women’s’ live and as a company
that brands itself as ‘the company for women,’ therefore Avon company eliminate
ingredients of the products which linked to breast cancer. (Green Century
Funds, 2014) One of their famous product is The Clearskin Professional Daily
Correcting Lotion was intended to decrease the large pores problem and to control
sebum. These goals are important for individual who looking to ameliorate their
skin problem and to get rid of acne. Cleaner pores mean less breakouts and less
bacteria breeding. The price of Avon products is pretty affordable for career
woman and overall the Avon products are inexpensive, especially purchased
during the sales period. (The Dermatology Review, 2013)


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