The Implementation of the role of ethics
code also known as (codes of conduct or ethics policies) plays a vital part
in the growth of international corporations. A corporate’s ethics code should serve as the foundation where
individuals must make decisions based on trust, integrity, honesty and
confidence REFERENCE. According to Nieuwenhuizen and Oosthuizen (2014), business
ethics are vital for corporations as they define the values and morals of an
organisation. Currently, the importance of codes of conduct has significantly
risen due to globalization of the economy which has contributed to a steady development
of competition between businesses.

Well communicated and formal codes of conduct are aimed to ethically shape an
individual’s behaviour by outlining “the goals, values and the type of performance
wanted and anticipated from all shareholders and employees from an ethical
point of view within an organisation” (Crane and Matten 2015). For the ethical policies to be
effective they must be successfully developed and applied carefully.

This paper will analyse how ethical codes shape the ethical
behaviour and experiences of individuals involved within specific companies and
examine such standards of behaviour by researching the company’s activities.
Furthermore, this paper will consider corporate (managers, workers,
board etc) ethics and morals
as actors, who can act
in a wrong or right manner although “ethics codes” specifies the standard of
ethical behaviour to which every individual aspires to. 

How codes of conduct shape ethical behaviour
of individuals in an organisation:

According to Crane and Matten (2015), implementing codes of
conduct is a key skill for managing business ethics, as it enables managers to
develop and adopt appropriate rules to create realistic modes of behaviour which
applies to everyone, from the board of directors to the newest recruit. An employee’s behaviour is highly influenced by such
policies as a study carried out by Mark John Somers (2001) shows
how such policies shape ethical behaviour, by developing codes of conduct that define their
expectations. The behaviour of employees depends on how effective the ethical policies are, and the
individual’s ability to interpret and apply the policies to a variety of
situations REFERENCE.

Applying ethics code in business to change
unethical behaviour has become one of the most challenging issues. An effective
program of ethics requires involvement and commitment from employees at all
levels. The constituents should ensure commitment towards ethical behaviour at
all levels.

The Primary aim of McDonalds ethics code is to provide a
sustainable work environment, respect all its employees, help local
communities, provide clean, hygienic restaurants and a safe atmosphere for all
customers REFERENCE. Codes of conduct is a crucial part of the
corporation’s ethical framework where policies are implemented to guide all
managerial decisions, creating a system where decisions are initiated.  Numerous policies and procedures are in place
to guide and promote ethical behaviour within modern organizations. Crane and
Matten (2015) defines ethic codes as “a voluntary statement that commits an
organisation, industry, or profession to specific beliefs, values, and actions
and/or that set out appropriate ethical behaviour for employees” (Crane and
Matten 2017, pg.190).

McDonald’s main priority is their members rights. McDonalds
has developed a strategy that allows the employees relative freedom in working
with the firm. The implementation of the policies has given the workforce the
opportunity to behave freely. Furthermore, McDonalds wants its employees and
board members to always deal in a fair manner with customers, investors,
business partners, service providers, competitors, the public and one another.
The codes of conduct will ethically change the behaviour of staff members as
they would be required to always act with impartiality and professionalism to
ensure that the expression of personal views and convictions do not compromise
the performance of their official duties.

Part of McDonalds code of conduct policy is their duty to
make sure they buy good quality food from suppliers. Implementing ethical
policies prevent McDonalds from making bad decisions such as purchasing goods
from foreign suppliers who employ child labour, pay substandard wages, or have
sweatshop working conditions in their facilities. The firm has created a
culture where every worker is respected and gives every individual priority as
they believe it is the workforce who hold the key to its valued success. Making
individuals know how important they are and valuing them has enabled McDonalds
to improve its service provision to its clientele.

Showing customers that they value integrity will
significantly shape the behaviour as they will feel reassured by the existence
of codes of ethics by believing that the firm values its integrity and operates
accordingly when doing business. This will shape the experience and behaviour
of the individuals as it requires them to think in a certain way and act


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