The main driver and the trend in Swiss hotelindustry is rapidly growing traveller interest in health tourism, for bothmedical services and wellness tourism. According to this, 15% of the hotelcompanies aim to expand their activities in the area of health tourism (Wehrleand Wehrle, 2013). However, they are facing up withnumerous challenges in the shortage of qualifies employees and the weakness incurrent work and hygiene regulations.
The trend of the industry requires theindividuals working in and intending to joint expand the knowledge andunderstanding towards health tourism to gain further success.Understandably, hotel industry has a strongrelationship with tourism industry. In regard to tourist arrivals, Switzerlandranks 11th in Europe and witnesses millions tourists each year. The tourismindustry in Switzerland develops over the last years which allow the hotelindustry gets positive signs for great expansion. According to this,Switzerland witnesses the strong increase and development in 3 star hotelsectors which was recorded more than 24% of increase (Deloitte, 2015).
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The same statistics wererecorded with midscale hotel, followed by 5- and 4- star hotels which wererecorded orderly 14% and 13% (Deloitte, 2015). It means that the hotel industry in Switzerlandseems to rely on the increase of midscale hotels (Tatar, 2015). Nearly 60% of all housingorganisations in the country are not categorised and 11% are chain associated.The sector is able to provide the labour market with more than 500 vacanciesfrom employers each month (Swiss Hotel Association, 2017). That enables youngindividuals to seek for the jobs in this sector considerably. Over the last decades, finance and tourism areconsidered as two key drivers of the Swiss economy that contribute strongly tothe success and performance of the economy in global market. Compared to otherEuropean countries, Switzerland now witnesses a small hotel market with roughlymore than 5100 hotels and similar accommodations that provide the market with140,000 rooms (Deloitte,2015). Among European countries, Switzerland ranks the 9th that enablesthe country to continue to develop and improve in this sector.
In 2014, SwissHotel Association conducted a survey and highly indicated that the average sizeof hotels in the country was recorded at more than 50 beds which are able toprovide the market with 28 rooms (Swiss Hotel Association, 2017). The surveyalso identified that there was only 11.7% of the hotel possessing ability toprovide the market with 100 beds and more.