THE the green initiative. We all know every



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initiative has been taken to avoid the ozone depletion and greenhouse effect.
Our ozone layer has been depleting continuously for multiple years. Green
initiative aimed to reduce the industrial ages. But the other side of the
scenario is that production has been compromised. Small and medium enterprises
has the impact of green initiative on a different scale.



having the debate on the impact of green initiative on the small and medium
enterprises, we should know what the green initiative is.

So here is
the definition of green initiative.


The green
initiative aims to scalp up the ILOs knowledge, policy response and capacity to
manage a just transition to a low carbon, sustainable future.


sustainable, non-polluted practice which deals with minimum waste and energy.

The green
initiative has as its main objective the offsetting of green house gases
emitted by human activities that can range from complex industrial production
processes. Small
businesses face serious obstacles in implementing environmental management
systems (EMSs), including a lack of resources, knowledge and technical
capacity, high upfront costs, and low public visibility. The challenge is to
tailor EMSs, both in terms of their content and delivery, to the
particularities of SMEs. With regard to SMEs, it is important to focus on
simple, accessible improvements in management practices. EMSs with varying
degrees of complexity and low on paperwork as well as sectoral green label
schemes are more likely to be attractive to small businesses than formal ISO
14001 certification, which is relatively complex and costly.





The objective of writing this document is to explain the impact of green
initiative on the different firms, whether it is a small or a big ozone. There
should be a balance among the emission of the dangerous gasses, the production
factor and the green initiative. We all know every good thing has a bad factor
too. We have to compromise on either a side of the scenario. Here, green
initiative increasing the life of Earth but production factor has been compromised.
On the other hand when the Green initiative was not taken, the life of Earth
might had reduced to ¼ of its normal life (according to a USA Research).



Green marketing mention to the process of
selling products or services specified on their environmental advantages. Such
a product or service may be environmentally favorable in itself or produced in
an environmentally friendly way, including:

manufactured in a sustainable manner
containing hazardous materials or ozone-depleting substances
to be recycled and/or is manufactured 
from recycled materials

to be formed from renewable materials (such as bamboo, etc.)
require the use of further packaging
designed to be recyclable and not “thruway

Lamentablely many of the people thought that the
green marketing refer entirely to the promotion or displaying of products with
environmental characteristics. Terms like phosphate free, recyclable, refillable,
ozone friendly and environmentally friendly, are some of the things consumers
most often accomplice with green marketing. While these terms are green marketing
allegation, in general green marketing is a much broader concept, one that can
be applied to consumer goods, industrial goods and even services. For example,
around the world there are resorts that are beginning to advocate themselves as
ecotourism facilities, i.e. facilities that specialize in experiencing nature
or operating in a fashion that minimize their environmental impacts.



independent non subsidiary firms which employ less than a given number of
employees are known as small and medium sized enterprises (SMEs). This number
varies across countries. The most patronized upper limit designating an SME is
250 employees. Although, some countries maintain the limit of 200 employees,
while the United States considers SMEs to include firms with fewer than 500

 Meanwhile, environmental regulatory
authorities are designed around environmental risk and not to address any
specific company size. SMEs is not specifically targeted by any environmental
regulation, instead distinguishing low-risk activities and installations,
although regulatory conduct usually have in mind particular points of small
businesses. Environmental enforcement regimes are not systematically mindful of
the quantity of SMEs they are going through and do not collect this data.

To define
low risk to human health and the environment is not an easy task. Environmental
regulators have different risk tolerances in different countries, impelled in
part by their authorization and the institutional context.


                                             ISO STANDARDS

ISO come from the association of two organisations –
the ISO (International Federation of the National Standardizing Associations)
and the UNSCC (United Nations Standard Coordinating Committee).

In 1946 more than 25 countries join together at the
Institute of Civil Engineers in London to bring a new international
organisation, where the objective was to ‘facilitate the international
coordination and unification of industrial standards’ From this the new
organisation ISO began operations in February 1947. The word ISO is derived
from the Greek ISOS meaning ‘equal’.

In short ISO issues a document which provides
guidelines to make the use of materials, products, processes and the services
in the right way. This is a very important component of a firm, which works as
a backbone of all the processes and the actions, happening in the firm.


Some of ISO standards are as following:

Meet stakeholder needs

Be usable by all sizes of

Be usable by all sectors

Be simple and clearly understood

Connect quality management system to
business processes


Some Quality Managements are as following:


Focus on the customers

Leadership Qualities

People Engagement to the Business

Process Approach

Improvements in the Current Plan

Relational Management






 Examination of the state of sustainable SME
growth policies is the main purpose of green initiative and share information
on four green-related policy areas.


1.     Overview of national policy framework
and definition.

2.     Financial and non-financial growth
for green technology innovation and green management.

3.     Formation of an ecofriendly economic

4.     Producing green partnerships.

The other
purpose of the Green initiative is the neutralization of the Greenhouse gasses
(GHG) emissions related to the realization of the COP-8 through the reforestation
of a degraded riparian area in the City of Curitiba. The Project will be
realized in two stages and will demonstrate in a practical way a possibility to
contribute at the same time to the Biodiversity and Climate Conventions.


We can also
quote the purpose of the green initiative as:

Going green
has a different meaning to the every individual and every enterprise (Doesn’t
matter whether it is a small or a major firm .) .Perhaps you want to reduce
energy use or support the use of alternative energy sources, reduce greenhouse
gas emissions and global warming or do what you can to minimize the
environmental impact in your own region. Perhaps your motivating factors are
primarily business-based, including cutting operating costs, enhancing employee
health and productivity, enhancing your business reputation or reducing the
risk of running afoul of environmental regulations.

So in short
it is more about saving the life on Earth then affecting the firms in a
negative way. But yes it is obvious that, firms widely affected by this step inversely.
We should be more towards the natural resources, rather than spoiling the
current resources to generate the artificial one.

So it was the major reason of this initiative.




The objective of the Green Action Plan (GAP) is to help
small and medium-sized enterprises (SMEs) have advantage of the opportunities
offered by the transition to a green economy. It describes ways for SMEs to
cover environmental challenges into business opportunities.

The objective is to promote SMEs’ awareness of resource
efficiency improvements and the energy of the circular economy for productivity,
competitiveness and
business opportunities


Some Major Objectives are as following:


initiatives, explore new business models being pioneered, and support
best-practices on adaptation to improve climate and disaster resilience.


advisory services, matching the needs and demands from businesses to the
services and solutions offered by others. This digital crossroads on green
initiatives will facilitate the networking between companies willing to invest
in an ecological approach and gain from a green comparative advantage.



clear incentives for the private sector to become involved in building a
low-carbon, climate-resilient future. Some tools can already be used: green
audit for businesses, green strategies, website adjustments to advertise
company SER and promotion, certification system, support services, monitoring
and reporting


carbon pricing to provide long-term incentives for economic actors to switch to
low-carbon pathways, and facilitate the implementation of systematic offsetting
by offering customized services to companies looking to reduce their carbon



adequate climate financing and SDGs finance to allow Private sector in the
region to realize its climate ambition, take advantage of the opportunities
that climate change and SDGs offers.




For small
businesses significant challenges are presented by environmental management,
and earlier research has explains that they are typically less associated with
environmental problems with their larger counterparts. At the same time, prior
research has rarely explored engagement among small and medium sized companies
with the vast variety of practices that are encompassed by environmental
management, nor has it sought to discover heterogeneity among SMEs.


FOR some
time now, we have been bombarded with the concept of “green” living
and working together to slow down global warming, with terms such as
“carbon footprint” and “energy efficiency” coined on what
seems a weekly basis.


Now these
terms are increasingly being applied within an economic context and businesses
are obliged by law to reduce carbon emissions and encouraged to make their
workplace a greener environment on the whole.


It’s easy to
understand how large multinational corporations can have an effect on our
environment with the volume of their global imports, exports and use of cheaper
non-recyclable materials as well as the abundance of commercial property that
needs to be powered.


By sharp
contrast, a small to medium-sized business may seem insignificant when it comes
to its impact on the environment. However, protecting the environment can
benefit your business in a number of ways. You can drastically cut costs by
reducing the amount of energy and you use and the waste you dispose of.


There may
also be an opportunity to reduce insurance premiums through improved
environmental practices. Tackling environmental issues can improve your
reputation with all of your stakeholders – staff, customers, clients, investors
and your local community.


Implement a
few rules that are easy to adhere to and add one or two initiatives a month.
Here are a few ideas to begin with:


room temperatures.


off lights when not in use.


energy-efficient appliances


office materials


local suppliers


energy-efficient light bulbs


important these changes are made throughout the whole of your business and
everybody gets involved. Form a “green team” – representatives from different
departments that will raise employee awareness of opportunities to save energy.


A green team
is motivational for employees who want to make a difference and this attitude
can be applied to other issues your business may face


                                             LITERATURE REVIEW




Both the Green Initiative and the behavior of the firm affected inversely.
Now the firms , working on either small or large scale has a pressure to be
more environmental friendly and should not burn more natural resources in order
to sustain in the market . We think that services and the transport sectors
have not any bad impact on the environment. Rather than we believe, all the
greenery has been destroyed by the manufacturing firms. This view is also
totally wrong. The reason is , transport services and logistics also using the
natural resources in an equal amount compared to the manufacturing firms (a
comparison among both , small and large scale firms .).

In short with the help of the green initiative, all the firms now keep
some points in mind before wasting the natural resources. They know they can’t
do it if they want to sustain in the market.



                                             RESEARCH METHOD


The research methods used here are as following:


1.      Case Study

2.      Content Analysis

Event sampling methodology

Self-report inventory

And in the last “Survey “.


All the cases regarding the bad effects of the firms on the green
environment, the impact of the green initiatives on the firms, and there
behavior towards each other has been mentioned and analyzed with the help of
the real word problem.


Different surveys has been made to prove the positive/negative impacts of

INTERPRISES and the green initiative on each other.


Data Collection Source


Primary Source:

Data regarding the impact of the green initiative towards the firms and
in return the behavior of the INTERPRISES towards the “Go Green” has been taken
from the real world example of the six firms , that has been working according
to the rules set by the green initiatives. Data about all the impacts of the
“Go Green” has been highlighted and analyzed.

The name of the major six firms are as following:



Ford Motor Company


Fisher Investments


Johnson & Johnson




Secondary Source:


All other data has been collected from the google. There is a huge
investigation on the green initiative, available on Wikipedia and other
websites like this.




Research Why Use:



Green initiative and its impact on the INTERPRISES should be elaborated in
order to understand the relation of this step to the Environment. If we don’t
know about the reason of this initiative, we might never know the initials and
basics of it.


This research has been quoting the real world examples with the
references, that’s can be evaluated easily.

All the examples are refereeing to the real world situations of why this
initiative was taken.

Majorly this research showing the importance of greenery, and the bad
impact of the firms against it.



Every year there is assessment of data received from reports/survey.
Green initiative impact the small and medium sized companies, industries and
small plants too. In many case studies it reveals that there is much reduction
in productivity of these enterprises which is only due to the turn of business
into green environment.

When the researchers analyses the impact of emission released inventories
they came into a single point which is to stop the release of these gases,
waste and the other all toxic substances into the environment. This need is
coped with the turn of business into green initiative which reduce the
environmental pollution and make the use of environmentally favorable pathways.



In 2010 a sustainability goal was set to reduce the environmental impact
and provide transparent accounting progress. To understand the current stage of
sustainability the report is integral and policies and initiatives are informed
by this sustainable report.

The sustainability report explain how well they implanted their goals and

Data obtained from the sustainable reports explains that the water, air
and the atmosphere is polluted to a large extent and the green initiative is
trying to generate the alternate path to 
reduce the risk of pollution caused by small and medium enterprises. The
green initiative gives the companies following route,

Alternative synthetic pathway

Alternative reaction conditions

Design of safe chemicals


                                     GROUPS AND



The data received and analyzed in a
well-mannered way which describes the effects, impacts and risks.





Description of the action

1.Green SMEs
for more competitiveness and sustainability

Provide SME with practical information, advice and
support on how to improve their resource efficiency in a cost effective

Establishment of resource efficiency excellence center

To increase the resource of competitiveness and sustainability
the SME needs to improve their efficiency to greener economy.

2.Green entrepreneurship for the companies of the

All forms of Eco innovations are promoted along
with non-technological eco innovations

Development and demonstration of eco innovation is
supported for green ideas

It encourages SMEs to put forward their most
innovative ideas

3.Oppertunities for SMEs in a greener value chain

Address systematic barriers to cross sectoral and cross
national value chain

Analysis of the barrier and potential of the
circular economy including  SMEs

Impeding the development of circular business by
analysis of systematic barriers






SMEs can efficaciously carry out green programs with enough training,
effective research, and education. SMEs need to ensure that their
business goals are in conformity with environmental standards. Though it is
difficult to successfully operate a green supply chain management without full
participation, it is worth it so as to ensure the success of the business.




The question if a rising focus on sustainable business practices result
in financial advantages or disadvantages have been intemperately discussed. Supporting
a positive relationship between CSR and financial performance the result of
study gives new proves from SMEs. CSR practices are effective tools
to draw and build stakeholder relationships that help corporations to achieve
better financial performance.

CSR practices can conduct to competitive reward because of decreased
agency and transactions costs, one can imagine that improved sustainable
business exercise among SMEs seem to be measure adding, rather than a mislead
of business resources. Consequently, the findings jeopardize with the
agency perspective and existing empirical proves offering that CSR is
negatively related to financial performance.



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