Weaknesses- Currentweakness as been observed by upcoming interested customers has been high pricestherefore to eliminate it, mid -range priced car could be developed to meet newcustomer segments.Opportunities- inthis current globalized world, people tend to possess more money than before hencegive desire to display wealth. People not only wish to drive fancy cart butalso racing models and various concept car hence extending the market size carmaking company. Driving fancy and luxurious gives a sense of heroism anddisplay high status hence it is best opportunity to produce and promote highdesired luxury car.Threats- More andmore competitors companies could produce high quality luxurious car thanks torapid and high equipped technology available nowadays and could have hugemarketing strategy to displace company like ours. As a consequence, the salesof luxury cars produced by Alibin would be threatened and reduced. Brand valueOur company believe that brandvalues are the compass that points to the true direction of business success.
Havinggood quality products or providing values is not only enough in this globalizedcompetitive world. Brand value is no one single value, rather, a combination ofmajor elements – brand loyalty, brand associations, brand name awareness,perceived brand quality, logo, trademark and such. Although brand value may beabstract, it is still the single most important thing about most stocks and asa startup company who is performing rather quite fair in market, right now ourcompany stands on 500 million euro which we believe is very extraordinary.Some Issues Marketing Researchers FaceGlobalization phenomenon has basically made our worldsmaller every day with hug information flowing around every corner where anyonecan access to it and gain knowledge, but it has some dark sides too. it is necessaryfor all market research companies adopt risk management policy concerningprivacy which may hamper not only company itself but customers as wellproviding wrong information, false values hence interrupting customerrelationship. Data privacy is a hotly debated topic and as the market researchindustry evolves it must answer some fundamental questions. Consumer privacy- undoubtedly one of the major concerns that is involvedin market research is invasion of consumer privacy. Customer fails to realizethe infiltration done by the company willingly or unwillingly and as a process,it can disturb personal freedom and raise the question of trust.
Misuse of research-The misrepresentation of research comes into effect due to various reasonswhich may include factors like willful, dishonest, accidental, ignorant,biased, careless and so on. The following ways in which research of misusedusually occur are :· flawed research· using findings out of context· stretching findings EthicalissuesUnethical practiceshave been blamed for reduced consumer willingness to participate incommercial marketing research. Ethics has become a cornerstone for conducting effective and meaningful research.
As such, the ethical behavior of individual researchers is under unprecedented scrutiny While some of these practices are clearlyavoidable, other practices are arguably unavoidable, particularly somedeceptive practices. While many not view initially ethical as a highway , they are clearlyintegral to the process.
