With the advent of socialmedia and a host of new ways to market your brand and products online, manybusinesses demotivates the affects of an email which can be used as a marketingchannel. If you’re still on the fence about investing the time and effort intocrafting a newsletter, then read on to see what all options you have got. Newslettersnowadays are the most efficient way for a company to communicate with theclients and followers, and they can generate leads and sales that will helpyour business grow. 1. AWeber Talking about the keyfeatures of AWeber it includes the ability to import / host an email database,awide range of templates, autoresponders, split testing options, segmentationoptions, email and live chat support and many more.
Talking about the templatesavailable aweber provides one of the largest sets of e-newsletterstemplates available, over 700 available.Plans it offers starts from$19 to $149 a month 2. GetResponse The set of featuresin Getresponse are arguably one of themost comprehensive out there.
Getresponse represents one of the mostcost-effective ways to host and communicate with their email database. It alsoallows to add subscribers to the mailing list on both a single-opt in and adouble opt-in basis. One can also use the free trial version where one can try out all its features free for 30 days without even to add the credit card details of the user. The pricingplans varies from $15 to $580 according to different subscribers. 3. ConvertKit ConvertKit is a relatively new player in the email marketing software market. Theonly drawback it has is the cost factor.
They don’t have a free plan and theircheapest package starts at $29, not low-cost at all. The areas or the featuresin which convertkit deserves appreciation is the support is quick, friendly andeffective. The flexibility when managing subscribers via its tagging system isquite good as well. However, the feature of available designs and the landingpage system is a little disapointing when compared to the cost, as thesefeatures are also available within other tool at much cheap prices thanconvertkit. With a list of 1,000 subscribers, ConvertKit has the same pricepoint at $29 a month.
4. MailerLite MailerLite, in comparisonwith other email marketing tools is somehow a step ahead in the competition, asthe software is incredibly progressive it works perfectly across all the otherdevices. MailerLite is a very sophisticated and straightforward email marketingtool that comes loaded with a rich set of features and functionalities.MailerLite also grants youthe ability to track your email statistics. Emails and newsletters created anddelivered with MailerLite are optimized for the mobile devices that means thepages will look great on a smartphone or tablet as they are on a desktop,allowing your subscribers to read and consume your content with whatever devicethey are using. MailerLite offers a flexible enterprise pricing scheme based onthe number of subscribers you have. Price starts at $10 per month or $84 peryear for 1,001 to 2,500 subscribers. 5.
Drip While there are many tools for email marketingor at least sending out regular newsletters, not many of these tools give youadvanced automation features. Drip is not a simple newsletter marketing toolbut is also a complete email marketing automation suite. It does offers a lotof advanced features too. Workflows are a truly unique feature in Drip and donot exist in any other email marketing tool before it. The pricing plans startat $49 per month. 6. MailChimp MailChimp has introduced an updated mobile appthat lets you craft and send campaigns from an Android or iOS device.
Manysmall businesses chooses MailChimp because it provides professional emailmarketing services for free, ofcourse for a specified period of time. If yours is the business with specific needs, likepowerful marketing automation, or with own tracking-domain, then you may givemailchimp a try. The plans starts at $10 a month. 7. Active Campaign ActiveCampaign is notonly working towards having marketers send fewer email, while it also gives anoption to achieve better results. Boasting many features and integrations, aswell as quick and friendly support, they can be considered as a powerhousenewsletter marketing tool.
While at the first glance some of the pages such asthe Dashboard can seem a little busy and a little tough to grasp at once butit’s not hard to understand, and it is quite useful to have all the informationgathered at a place. Sometimes, the features are quite overwhelming as comparedto the other tools available. 8. Campaign MonitorThe best part is it Creates pixel-perfect designs with the drag-and-droptools and uses powerful automation workflows to send relevant and personalizedemails. Slightly pricier to get startedwith in the beginning fewer choices when it comes to automated workflows.Campaign Monitor’s tools gives an option to customize and expand their emaillists in order to target relevant contacts with relevant messages. The solutionalso provides real-time information regarding the email performance andcampaign activity.
When is comes to pricing it is free to send emails to 5subscribers/$9/month for up to 500 subscribers and all core features included. 9. Sumo Sumo has well designed set of tools that can help make your website moreeffective.
Whether you want to grow the email list, get more social shares,increase your sales, understand your audience in a much efficient way, and muchmore, Sumo can help.It is quite easy to use with an intuitive user interface.Has detailed settings and controls to help you get the best results. Apart fromhaving such modern tools it does have some cons as well, the free version doesinclude visitor-facing branding. The premium plans that has been offered bysumo is relatively expensive. In the beginning it is free for the user and themost basic plan starts at $48 a month.
10. ConstantContactTheir reputation in themarket continues to encourage many business owners to connect more directlywith their markets through the email campaigns. Constant Contact still offers afree 60-day trial period, and their prices are now considered competitive inthe marketplace.
Constant Contact provides a range of marketing applicationsdesigned to help small businesses.But lately thereare numerous reports online from customers who have complained aboutdifficulties in canceling accounts and were being billed after the cancellationtoo. Contrary to the new in business it does not allow auto-responders. Pricingplan $125 a month. Keeping the requirements,features and pricing plans in mind one can easily come to a conclusion forselecting the best email marketing tool.